Amazon.com, Inc. (AMZN) is currently trading at $212.79. Based on 64 Wall Street analysts, the average target price is $281.27, implying a 32.2% upside. The consensus recommendation is STRONG BUY.
AMZN
Amazon.com, Inc.
Opinion Criteria: Based on the consensus of Wall Street analysts. Strong Buy (1.0-1.5), Buy (1.5-2.5), Hold (2.5-3.5), Sell (3.5-4.5), Strong Sell (4.5-5.0).
Price (USD)
Avg Target
$281.27
Based on 64 analysts
Analyst Recommendations
Upside
+32.18%
Market Cap
$2284.28B
Financial & Investment Metrics
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Insider Sentiment Index (Last 6 Months)
Buy vs Sell (Count)
Whale Trades (C-Level Large Buys)
No major insider buying detected recently.
Recent Insider Transactions
| Date | Name | Position | Transaction | Shares |
|---|---|---|---|---|
| 3/2/2026 | HERRINGTON DOUGLAS J | Officer | Sale at price 204.25 per share. | 1,000 |
| 2/24/2026 | ZAPOLSKY DAVID A. | Officer | Sale at price 204.15 - 208.02 per share. | 17,749 |
| 2/23/2026 | JASSY ANDREW R. | Chief Executive Officer | Sale at price 204.25 - 207.96 per share. | 19,872 |
| 2/23/2026 | HERRINGTON DOUGLAS J | Officer | Sale at price 204.63 - 208.25 per share. | 6,835 |
| 2/23/2026 | GARMAN MATTHEW S | Officer | Sale at price 204.14 - 208.05 per share. | 17,751 |
| 2/23/2026 | REYNOLDS SHELLEY L | Officer | Sale at price 204.60 - 207.98 per share. | 2,695 |
| 2/20/2026 | JASSY ANDREW R. | Chief Executive Officer | N/A | 49,680 |
| 2/20/2026 | OLSAVSKY BRIAN T. | Chief Financial Officer | N/A | 17,749 |
| 2/20/2026 | ZAPOLSKY DAVID A. | Officer | N/A | 17,749 |
| 2/20/2026 | HERRINGTON DOUGLAS J | Officer | N/A | 17,087 |
Frequently Asked Questions
Q. What is the current target price and upside for AMZN?
A. The current target price for Amazon.com, Inc. is $281.27, which implies a 32.2% upside from the current price of $212.79. This is based on the consensus of 64 Wall Street analysts.
Q. What is the current analyst recommendation for AMZN?
A. Currently, there are 15 Strong Buy, 49 Buy, 4 Hold, 0 Sell, and 0 Strong Sell ratings. The overall consensus is STRONG BUY.
Q. Are insiders buying AMZN stock recently?
A. Over the past 6 months, there have been 25 insider buys and 21 insider sells. This can be interpreted as a positive signal.