Roku, Inc. (ROKU) is currently trading at $98.20. Based on 27 Wall Street analysts, the average target price is $126.52, implying a 28.8% upside. The consensus recommendation is BUY.
ROKU
Roku, Inc.
Opinion Criteria: Based on the consensus of Wall Street analysts. Strong Buy (1.0-1.5), Buy (1.5-2.5), Hold (2.5-3.5), Sell (3.5-4.5), Strong Sell (4.5-5.0).
Price (USD)
Avg Target
$126.52
Based on 27 analysts
Analyst Recommendations
Upside
+28.84%
Market Cap
$14.48B
Financial & Investment Metrics
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Insider Sentiment Index (Last 6 Months)
Buy vs Sell (Count)
Whale Trades (C-Level Large Buys)
No major insider buying detected recently.
Recent Insider Transactions
| Date | Name | Position | Transaction | Shares |
|---|---|---|---|---|
| 3/16/2026 | JEDDA DANIEL | Chief Operating Officer | Sale at price 92.37 - 95.53 per share. | 15,000 |
| 3/10/2026 | WOOD ANTHONY J | Chief Executive Officer | Sale at price 98.21 - 101.74 per share. | 50,000 |
| 3/10/2026 | WOOD ANTHONY J | Chief Executive Officer | N/A | 50,000 |
| 3/5/2026 | COLLIER CHARLES | Officer | Sale at price 100.00 per share. | 1,715 |
| 3/3/2026 | BANKS MATTHEW C. | Officer | Sale at price 95.57 per share. | 716 |
| 3/3/2026 | FUCHSBERG GILBERT | Officer | Sale at price 95.57 per share. | 3,250 |
| 3/3/2026 | COLLIER CHARLES | Officer | Sale at price 95.57 per share. | 1,715 |
| 3/3/2026 | HANDMAN CHRISTOPHER TODD | General Counsel | Sale at price 95.57 per share. | 2,999 |
| 3/3/2026 | WOOD ANTHONY J | Chief Executive Officer | Stock Gift at price 0.00 per share. | 403,351 |
| 3/2/2026 | OZGEN MUSTAFA | Officer | N/A | 16,150 |
Frequently Asked Questions
Q. What is the current target price and upside for ROKU?
A. The current target price for Roku, Inc. is $126.52, which implies a 28.8% upside from the current price of $98.20. This is based on the consensus of 27 Wall Street analysts.
Q. What is the current analyst recommendation for ROKU?
A. Currently, there are 5 Strong Buy, 19 Buy, 5 Hold, 0 Sell, and 0 Strong Sell ratings. The overall consensus is BUY.
Q. Are insiders buying ROKU stock recently?
A. Over the past 6 months, there have been 31 insider buys and 31 insider sells. Insider selling is more prominent recently.