Southern Company (The) (SO) is currently trading at $96.94. Based on 19 Wall Street analysts, the average target price is $101.24, implying a 4.4% upside. The consensus recommendation is BUY.
SO
Southern Company (The)
Opinion Criteria: Based on the consensus of Wall Street analysts. Strong Buy (1.0-1.5), Buy (1.5-2.5), Hold (2.5-3.5), Sell (3.5-4.5), Strong Sell (4.5-5.0).
Price (USD)
Avg Target
$101.24
Based on 19 analysts
Analyst Recommendations
Upside
+4.43%
Market Cap
$108.51B
Financial & Investment Metrics
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Insider Sentiment Index (Last 6 Months)
Buy vs Sell (Count)
Whale Trades (C-Level Large Buys)
No major insider buying detected recently.
Recent Insider Transactions
| Date | Name | Position | Transaction | Shares |
|---|---|---|---|---|
| 3/30/2026 | GREENE KIMBERLY S | Officer | Sale at price 96.67 per share. | 25,000 |
| 3/19/2026 | CUMMISKEY CHRISTOPHER | Officer | Sale at price 96.55 per share. | 6,669 |
| 3/18/2026 | CONNALLY STANLEY W JR | Chief Operating Officer | Sale at price 97.13 per share. | 12,500 |
| 3/6/2026 | DRAKE SLOANE N | Officer | N/A | 1,420 |
| 2/26/2026 | EARLEY ANTHONY F JR | Director | Stock Gift at price 0.00 per share. | 15,000 |
| 2/24/2026 | KIM MATTHEW M. | Officer | Sale at price 95.15 per share. | 5,123 |
| 2/13/2026 | WOMACK CHRISTOPHER C. | Chief Executive Officer | Stock Award(Grant) at price 0.00 per share. | 179,550 |
| 2/13/2026 | WOMACK CHRISTOPHER C. | Chief Executive Officer | N/A | 13,751 |
| 2/11/2026 | POROCH DAVID P | Chief Financial Officer | Stock Award(Grant) at price 0.00 per share. | 9,454 |
| 2/11/2026 | DRAKE SLOANE N | Officer | Stock Award(Grant) at price 0.00 per share. | 18,198 |
Frequently Asked Questions
Q. What is the current target price and upside for SO?
A. The current target price for Southern Company (The) is $101.24, which implies a 4.4% upside from the current price of $96.94. This is based on the consensus of 19 Wall Street analysts.
Q. What is the current analyst recommendation for SO?
A. Currently, there are 1 Strong Buy, 7 Buy, 13 Hold, 1 Sell, and 1 Strong Sell ratings. The overall consensus is BUY.
Q. Are insiders buying SO stock recently?
A. Over the past 6 months, there have been 45 insider buys and 4 insider sells. This can be interpreted as a positive signal.