Adobe Inc. (ADBE) is currently trading at $235.47. Based on 33 Wall Street analysts, the average target price is $278.15, implying a 18.1% upside. The consensus recommendation is HOLD.

Over the past 30 days, the feed records 12 target raises and 3 target cuts for ADBE. Over the past 90 days, the feed records 15 target raises and 4 target cuts for ADBE.

ADBE

Adobe Inc.

ITOpinion: hold

Opinion Criteria: Based on the consensus of Wall Street analysts. Strong Buy (1.0-1.5), Buy (1.5-2.5), Hold (2.5-3.5), Sell (3.5-4.5), Strong Sell (4.5-5.0).

Price (USD)

$235.47

Consensus target price range

Low–high band from analyst PT changes in the last 3 months; median & sample mean vs current price

LowHigh
$220.00$315.00
Current $235.47
Median: $270.00Mean: $272.57Current: $235.47

Recent price target updates (latest 80)

  • DA DavidsonSep 14, 2026

    PT action: Raises

    $250.00 → $290.00

  • CitigroupSep 11, 2026

    PT action: Lowers

    $301.00 → $250.00

  • JP MorganSep 11, 2026

    PT action: Lowers

    $340.00 → $315.00

  • JefferiesSep 11, 2026

    PT action: Lowers

    $285.00 → $275.00

  • TD CowenSep 11, 2026

    PT action: Maintains

    $245.00 → $245.00

  • Evercore ISI GroupSep 11, 2026

    PT action: Raises

    $225.00 → $250.00

  • Wells FargoSep 11, 2026

    PT action: Raises

    $250.00 → $270.00

  • UBSSep 11, 2026

    PT action: Raises

    $225.00 → $255.00

  • RBC CapitalSep 11, 2026

    PT action: Maintains

    $315.00 → $315.00

  • CitizensSep 11, 2026

    PT action: —

    $0.00 → $0.00

  • BMO CapitalSep 11, 2026

    PT action: Raises

    $230.00 → $270.00

  • Piper SandlerSep 11, 2026

    PT action: Raises

    $240.00 → $250.00

  • BairdSep 11, 2026

    PT action: Raises

    $230.00 → $250.00

  • BTIGSep 11, 2026

    PT action: —

    $0.00 → $0.00

  • StifelSep 9, 2026

    PT action: Raises

    $200.00 → $225.00

  • BarclaysSep 3, 2026

    PT action: Raises

    $250.00 → $295.00

  • RBC CapitalSep 2, 2026

    PT action: Raises

    $285.00 → $315.00

  • CitigroupSep 1, 2026

    PT action: Raises

    $228.00 → $301.00

  • JefferiesAug 31, 2026

    PT action: Raises

    $230.00 → $285.00

  • B of A SecuritiesAug 19, 2026

    PT action: Raises

    $190.00 → $220.00

Band uses only the revised target (Current column) from firm actions dated within the last 3 months—not the Prior price.

Avg Target

$278.15

Based on 33 analysts

Analyst Recommendations

Buy (11)Hold (23)Sell (5)

Upside

+18.13%

Market Cap

$93.60B

Financial & Investment Metrics

Next Earnings Date
Dec 9, 2026D-74
P/E Ratio (TTM)13.14
Forward P/E8.51
P/B Ratio7.83
Dividend YieldN/A
Return on Equity (ROE)61.90%
Operating Margin34.82%
Debt to Equity57.69
Beta (Volatility)1.42
52 Week Range$190.12 - $363.70
LowCurrent: $235.47High

Latest News

Daily editorial mentioning ADBE

Price target moves

UNH Target Lifted $62 as ADBE Sees Broad Consensus Downward Reset

The most significant upward adjustment over the last 14 days belongs to UnitedHealth Group (UNH), where Leerink Partners hiked its target from $400 to $462 on June 17. This shift stands out in a market where volatility in target pricing remains concentrated in select sectors. As of the June 18, 2026, data-as-of timestamp, the contrast between UNH’s bullish revision and the collective downward sentiment surrounding Adobe (ADBE) defines the current reporting cycle.

The week in PT changes

The surge of attention around ROKU has been impossible to miss. Five firms—Loop Capital, Piper Sandler, Susquehanna, JP Morgan, and Rosenblatt—all moved to establish or lift their targets to $160, even as Evercore ISI Group took a contrarian view, lowering its target to $160 from $185. This clustering suggests institutional analysts are recalibrating their models to a tighter consensus range for the streaming provider.

Ticker Firm Dir Prior→Current
UNH Leerink Partners up 400→462
TXN Citigroup up 280→345
ADBE JP Morgan down 420→340
PEP Piper Sandler down 181→178

Elsewhere, the IT sector saw a massive divergence in sentiment. While Citigroup pushed its TXN target to $345, the broader story for ADBE was a severe, sector-wide reset. Between June 12 and June 16, a dozen major shops, including Goldman Sachs, UBS, and Wells Fargo, slashed their targets for the software giant, with JP Morgan’s $80 cut from $420 to $340 representing the most aggressive single-firm reduction in that cohort. Investors looking for a detailed breakdown of these shifts can explore our latest target revisions.

What the data does not say

These figures are snapshots of analyst sentiment at specific moments in time, not indicators of future price performance. For instance, the uniform $47 upside figure appearing across the ADBE downgrade list is a byproduct of the mathematical relationship between the firm’s current market price and the revised consensus, rather than a coordinated analyst prediction. Furthermore, while TXN received a notable upgrade to $345, the current consensus mean is actually lower than that mark, signaling that Citigroup’s outlook remains more optimistic than the general average of their peers. Finally, the absence of downgrades in the energy or healthcare sectors within this dataset does not imply a lack of bearish sentiment; it simply highlights where the most active revision activity has been centered over the past two weeks.

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Insider Sentiment Index (Last 6 Months)

Counts and listings exclude stock awards, gifts, and option exercises—open-market purchases and sales only.

Buy vs Sell (Count)

Insider Buys: 3Insider Sells: 7

Whale Trades (C-Level Large Buys)

Major insider buying detected recently.

RICKS DAVID A (Director) - 10,000 shares

Recent Insider Transactions

DateNamePositionTransactionShares
7/29/2026FORUSZ JILLIANOfficerSale at price 264.33 per share.416
6/25/2026RICKS DAVID ADirectorPurchase at price 194.51 per share.10,000
4/30/2026FORUSZ JILLIANOfficerSale at price 246.24 per share.755
4/28/2026NARAYEN SHANTANUChief Executive OfficerSale at price 243.19 - 244.78 per share.75,000
4/20/2026DURN DANIEL JAMESChief Financial OfficerSale at price 248.02 per share.1,336
1/27/2026DURN DANIEL JAMESChief Financial OfficerSale at price 294.85 per share.1,646
10/31/2025FORUSZ JILLIANOfficerSale at price 337.88 per share.149
5/2/2025FORUSZ JILLIANOfficerSale at price 380.58 per share.462
3/20/2025DURN DANIEL JAMESChief Financial OfficerPurchase at price 390.34 - 391.35 per share.1,300
1/28/2025RICKS DAVID ADirectorPurchase at price 443.98 per share.2,250

Frequently Asked Questions

Q. What is the current target price and upside for ADBE?

A. The current target price for Adobe Inc. is $278.15, which implies a 18.1% upside from the current price of $235.47. This is based on the consensus of 33 Wall Street analysts.

Q. What is the current analyst recommendation for ADBE?

A. Currently, there are 4 Strong Buy, 7 Buy, 23 Hold, 4 Sell, and 1 Strong Sell ratings. The overall consensus is HOLD.

Q. Are insiders buying ADBE stock recently?

A. Over the past 6 months, there have been 3 insider buys and 7 insider sells. Insider selling is more prominent recently.

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