Adobe Inc. (ADBE) is currently trading at $218.36. Based on 34 Wall Street analysts, the average target price is $269.61, implying a 23.5% upside. The consensus recommendation is HOLD.

ADBE

Adobe Inc.

ITOpinion: hold

Opinion Criteria: Based on the consensus of Wall Street analysts. Strong Buy (1.0-1.5), Buy (1.5-2.5), Hold (2.5-3.5), Sell (3.5-4.5), Strong Sell (4.5-5.0).

Price (USD)

$218.36

Consensus target price range

Low–high band from analyst PT changes in the last 3 months; median & sample mean vs current price

LowHigh
$190.00$379.00
Current $218.36
Median: $247.50Mean: $261.69Current: $218.36

Recent price target updates (latest 80)

  • Morgan StanleyJul 21, 2026

    PT action: Lowers

    $365.00 → $240.00

  • CLSAJul 20, 2026

    PT action: Announces

    $0.00 → $300.00

  • HSBCJul 2, 2026

    PT action: Raises

    $282.00 → $308.00

  • CitigroupJun 12, 2026

    PT action: Lowers

    $264.00 → $228.00

  • Goldman SachsJun 12, 2026

    PT action: Lowers

    $220.00 → $190.00

  • JefferiesJun 12, 2026

    PT action: Lowers

    $290.00 → $230.00

  • JP MorganJun 12, 2026

    PT action: Lowers

    $420.00 → $340.00

  • UBSJun 12, 2026

    PT action: Lowers

    $260.00 → $225.00

  • Wells FargoJun 12, 2026

    PT action: Lowers

    $330.00 → $250.00

  • BMO CapitalJun 12, 2026

    PT action: Lowers

    $285.00 → $230.00

  • BarclaysJun 12, 2026

    PT action: Lowers

    $275.00 → $250.00

  • CitizensJun 12, 2026

    PT action:

    $0.00 → $0.00

  • KeybancJun 12, 2026

    PT action: Lowers

    $235.00 → $195.00

  • DA DavidsonJun 12, 2026

    PT action: Lowers

    $300.00 → $250.00

  • MizuhoJun 12, 2026

    PT action: Lowers

    $270.00 → $245.00

  • BairdJun 12, 2026

    PT action: Lowers

    $270.00 → $230.00

  • Evercore ISI GroupJun 12, 2026

    PT action: Lowers

    $325.00 → $225.00

  • StifelJun 12, 2026

    PT action: Lowers

    $350.00 → $200.00

  • Piper SandlerJun 12, 2026

    PT action: Lowers

    $280.00 → $240.00

  • Wolfe ResearchJun 11, 2026

    PT action:

    $0.00 → $0.00

Band uses only the revised target (Current column) from firm actions dated within the last 3 months—not the Prior price.

Avg Target

$269.61

Based on 34 analysts

Analyst Recommendations

Buy (12)Hold (23)Sell (5)

Upside

+23.47%

Market Cap

$86.80B

Financial & Investment Metrics

Next Earnings Date
Sep 10, 2026D-50
P/E Ratio (TTM)12.48
Forward P/E7.94
P/B Ratio7.56
Dividend YieldN/A
Return on Equity (ROE)62.95%
Operating Margin35.33%
Debt to Equity61.44
Beta (Volatility)1.43
52 Week Range$190.12 - $376.16
LowCurrent: $218.36High

Latest News

Daily editorial mentioning ADBE

Price target moves

ROKU Activity Dominates Revisions as Real Estate Faces Broad Cuts

The last 14 days of target price revisions, as of June 19, 2026, have been defined by a sudden flurry of analyst interest in ROKU and a noticeable defensive posture across the Real Estate sector. While broader market sentiment remains varied, the sheer volume of revisions centered on specific names suggests that analysts are aggressively realigning their models to account for recent shifts in sector-specific visibility.

* ROKU saw a six-firm consensus convergence following a downward revision from Evercore ISI. * Scotiabank led the bearish sentiment in Real Estate, issuing four separate downward target adjustments on June 18. * UNH stands out with a significant target lift to $462, marking a major departure from previous expectations.

Notable adjustments

The most concentrated action centered on ROKU. Between June 16 and June 18, the stock experienced a complex series of adjustments. While Evercore ISI trimmed its target from $185 to $160, a wave of other firms—including JP Morgan, Rosenblatt, Loop Capital, Piper Sandler, and Susquehanna—aligned their targets to the $155–$160 range. This synchronization indicates that despite the downward move from Evercore, the street has moved to establish a tighter floor for the stock's valuation.

Elsewhere, the healthcare sector saw a major outlier move. Leerink Partners pushed its target for UNH from $400 to $462, a stark contrast to the more incremental updates seen in other sectors. Meanwhile, the Energy sector received a boost via Stifel, which lifted SLB from $61 to $64, reflecting a 29.7% implied upside. Financials also saw a minor lift, with Wells Fargo nudging C from $162 to $165.

Broader watchlist context

The Real Estate sector experienced a wave of downward revisions that suggests a cautious outlook among major institutional analysts. Scotiabank, in particular, was active on June 18, lowering targets for VICI ($32 to $29), O ($72 to $67), and PLD ($154 to $146). This sectoral skepticism was mirrored in the Utilities space, where DUK saw downward pressure from both Barclays ($143 to $134) and Mizuho ($139 to $135), while AEP and SO also faced minor target contractions.

Ticker Firm Direction Prior → Current
ADBE Citigroup Down 264 → 228
VICI Scotiabank Down 32 → 29
SLB Stifel Up 61 → 64
UNH Leerink Up 400 → 462

These shifts reflect a desk-level trend toward re-evaluating long-term growth prospects against current interest rate sensitivity. Notably, the moves data shows that even when individual firms move in opposition to the mean, the sheer frequency of these updates suggests an ongoing period of model recalibration for large-cap constituents.

Read article

Insider Sentiment Index (Last 6 Months)

Counts and listings exclude stock awards, gifts, and option exercises—open-market purchases and sales only.

Buy vs Sell (Count)

Insider Buys: 3Insider Sells: 7

Whale Trades (C-Level Large Buys)

Major insider buying detected recently.

RICKS DAVID A (Director) - 10,000 shares

Recent Insider Transactions

DateNamePositionTransactionShares
6/25/2026RICKS DAVID ADirectorPurchase at price 194.51 per share.10,000
4/30/2026FORUSZ JILLIANOfficerSale at price 246.24 per share.755
4/28/2026NARAYEN SHANTANUChief Executive OfficerSale at price 243.19 - 244.78 per share.75,000
4/20/2026DURN DANIEL JAMESChief Financial OfficerSale at price 248.02 per share.1,336
1/27/2026DURN DANIEL JAMESChief Financial OfficerSale at price 294.85 per share.1,646
10/31/2025FORUSZ JILLIANOfficerSale at price 337.88 per share.149
5/2/2025FORUSZ JILLIANOfficerSale at price 380.58 per share.462
3/20/2025DURN DANIEL JAMESChief Financial OfficerPurchase at price 390.34 - 391.35 per share.1,300
1/28/2025FORUSZ JILLIANOfficerSale at price 435.83 per share.334
1/28/2025RICKS DAVID ADirectorPurchase at price 443.98 per share.2,250

Frequently Asked Questions

Q. What is the current target price and upside for ADBE?

A. The current target price for Adobe Inc. is $269.61, which implies a 23.5% upside from the current price of $218.36. This is based on the consensus of 34 Wall Street analysts.

Q. What is the current analyst recommendation for ADBE?

A. Currently, there are 3 Strong Buy, 9 Buy, 23 Hold, 4 Sell, and 1 Strong Sell ratings. The overall consensus is HOLD.

Q. Are insiders buying ADBE stock recently?

A. Over the past 6 months, there have been 3 insider buys and 7 insider sells. Insider selling is more prominent recently.

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