Amazon.com, Inc. (AMZN) is currently trading at $244.85. Based on 62 Wall Street analysts, the average target price is $313.13, implying a 27.9% upside. The consensus recommendation is STRONG BUY.

AMZN

Amazon.com, Inc.

Consumer DiscretionaryOpinion: strong buy

Opinion Criteria: Based on the consensus of Wall Street analysts. Strong Buy (1.0-1.5), Buy (1.5-2.5), Hold (2.5-3.5), Sell (3.5-4.5), Strong Sell (4.5-5.0).

Price (USD)

$244.85

Consensus target price range

Low–high band from analyst PT changes in the last 3 months; median & sample mean vs current price

LowHigh
$275.00$370.00
Current $244.85
Median: $323.50Mean: $323.63Current: $244.85

Recent price target updates (latest 80)

  • Wells FargoJul 21, 2026

    PT action: Raises

    $313.00 → $322.00

  • KeybancJul 16, 2026

    PT action: Raises

    $330.00 → $335.00

  • CitizensJul 15, 2026

    PT action: Maintains

    $315.00 → $315.00

  • TD CowenJul 8, 2026

    PT action: Lowers

    $350.00 → $340.00

  • Wells FargoJul 2, 2026

    PT action: Raises

    $312.00 → $313.00

  • Truist SecuritiesMay 29, 2026

    PT action: Raises

    $310.00 → $320.00

  • Wells FargoMay 20, 2026

    PT action: Lowers

    $313.00 → $312.00

  • TD CowenMay 12, 2026

    PT action: Maintains

    $350.00 → $350.00

  • StifelMay 1, 2026

    PT action: Raises

    $294.00 → $319.00

  • Telsey Advisory GroupApr 30, 2026

    PT action: Raises

    $300.00 → $315.00

  • Canaccord GenuityApr 30, 2026

    PT action: Raises

    $300.00 → $330.00

  • JP MorganApr 30, 2026

    PT action: Raises

    $280.00 → $330.00

  • TD CowenApr 30, 2026

    PT action: Raises

    $300.00 → $350.00

  • BernsteinApr 30, 2026

    PT action: Raises

    $300.00 → $315.00

  • CitigroupApr 30, 2026

    PT action: Raises

    $285.00 → $325.00

  • Morgan StanleyApr 30, 2026

    PT action: Raises

    $300.00 → $330.00

  • SusquehannaApr 30, 2026

    PT action: Raises

    $300.00 → $325.00

  • RBC CapitalApr 30, 2026

    PT action: Raises

    $300.00 → $320.00

  • Piper SandlerApr 30, 2026

    PT action: Raises

    $260.00 → $315.00

  • GuggenheimApr 30, 2026

    PT action: Raises

    $300.00 → $320.00

Band uses only the revised target (Current column) from firm actions dated within the last 3 months—not the Prior price.

Avg Target

$313.13

Based on 62 analysts

Analyst Recommendations

Buy (63)Hold (3)Sell (0)

Upside

+27.89%

Market Cap

$2633.88B

Financial & Investment Metrics

Next Earnings Date
Jul 30, 2026D-8
P/E Ratio (TTM)29.25
Forward P/E24.69
P/B Ratio5.96
Dividend YieldN/A
Return on Equity (ROE)24.29%
Operating Margin13.14%
Debt to Equity53.30
Beta (Volatility)1.46
52 Week Range$196.00 - $278.56
LowCurrent: $244.85High

Latest News

Daily editorial mentioning AMZN

Price target moves

Real Estate Leads Upgrades as Piper Sandler Adjusts Multiple REIT Targets

The latest session of price target revisions has been dominated by a flurry of activity in the real estate sector, alongside a series of notable recalibrations across the technology and energy spaces. As of the close of markets on July 21, 2026, analysts have issued 12 upgrades and 12 downgrades for S&P 500 constituents over the preceding 14-day window.

Target changes

The real estate sector saw a significant wave of revisions, largely driven by Piper Sandler. The firm issued positive adjustments for seven different REITs, including a notable bump for BXP, which saw its target lifted from $75 to $86. Scotiabank also weighed in on BXP, albeit with a more conservative move to $74. Meanwhile, Piper Sandler pushed Federal Realty Investment Trust (FRT) from $127 to $149, signaling a meaningful shift in their outlook for the name.

Tech-heavy portfolios also faced a day of divergent sentiment. While Morgan Stanley raised its target on Palo Alto Networks (PANW) to $387 from $320, the broader IT sector dealt with significant downward pressure elsewhere. Specifically, IBM saw two separate downward revisions, with Jefferies cutting its target to $260 from $320 and Barclays trimming theirs to $288 from $350.

Ticker Firm Direction Prior → Current
BXP Piper Sandler Up $75 → $86
FRT Piper Sandler Up $127 → $149
IBM Jefferies Down $320 → $260
FMC RBC Capital Down $14 → $12

How this differs from consensus

The sheer volume of REIT-related updates suggests a tactical shift in how firms are valuing yield-sensitive assets. For instance, the move by Piper Sandler on BXP—bringing the target to $86—positions their outlook significantly above the prevailing mean, which has been recalibrating alongside the broader market moves.

Contrast this with the treatment of consumer-facing stocks like Hershey (HSY) and Constellation Brands (STZ). Barclays’ decision to lower targets for both suggests that even legacy consumer staples are not immune to the recent trend of analyst caution. While these downward revisions often grab headlines, they are frequently countered by high-conviction upgrades in other corners of the market, such as the 26.4% implied upside currently associated with the updated Wells Fargo target for Amazon (AMZN). Observing these conflicting signals is essential for understanding why individual price targets often oscillate while sector-wide sentiment remains in flux.

Read article

Insider Sentiment Index (Last 6 Months)

Counts and listings exclude stock awards, gifts, and option exercises—open-market purchases and sales only.

Buy vs Sell (Count)

Insider Buys: 0Insider Sells: 10

Whale Trades (C-Level Large Buys)

No major insider buying detected recently.

Recent Insider Transactions

DateNamePositionTransactionShares
7/1/2026HERRINGTON DOUGLAS JOfficerSale at price 239.77 per share.1,000
6/1/2026HERRINGTON DOUGLAS JOfficerSale at price 266.19 per share.1,000
5/22/2026ZAPOLSKY DAVID A.OfficerSale at price 261.96 - 268.53 per share.15,450
5/21/2026GARMAN MATTHEW SOfficerSale at price 261.93 - 265.64 per share.15,467
5/21/2026HERRINGTON DOUGLAS JOfficerSale at price 261.88 - 263.85 per share.6,370
5/21/2026JASSY ANDREW R.Chief Executive OfficerSale at price 261.95 - 265.61 per share.20,000
5/21/2026REYNOLDS SHELLEY LOfficerSale at price 261.83 - 263.99 per share.2,363
5/15/2026GARMAN MATTHEW SOfficerSale at price 261.79 - 263.57 per share.11,475
5/15/2026HERRINGTON DOUGLAS JOfficerSale at price 261.74 - 263.57 per share.3,742
5/4/2026HERRINGTON DOUGLAS JOfficerSale at price 265.65 - 275.00 per share.28,500

Frequently Asked Questions

Q. What is the current target price and upside for AMZN?

A. The current target price for Amazon.com, Inc. is $313.13, which implies a 27.9% upside from the current price of $244.85. This is based on the consensus of 62 Wall Street analysts.

Q. What is the current analyst recommendation for AMZN?

A. Currently, there are 16 Strong Buy, 47 Buy, 3 Hold, 0 Sell, and 0 Strong Sell ratings. The overall consensus is STRONG BUY.

Q. Are insiders buying AMZN stock recently?

A. Over the past 6 months, there have been 0 insider buys and 10 insider sells. Insider selling is more prominent recently.

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