Amazon.com, Inc. (AMZN) is currently trading at $265.29. Based on 62 Wall Street analysts, the average target price is $312.63, implying a 17.8% upside. The consensus recommendation is STRONG BUY.

AMZN

Amazon.com, Inc.

Consumer DiscretionaryOpinion: strong buy

Opinion Criteria: Based on the consensus of Wall Street analysts. Strong Buy (1.0-1.5), Buy (1.5-2.5), Hold (2.5-3.5), Sell (3.5-4.5), Strong Sell (4.5-5.0).

Price (USD)

$265.29

Consensus target price range

Low–high band from analyst PT changes in the last 3 months; median & sample mean vs current price

LowHigh
$260.00$370.00
Current $265.29
Median: $315.00Mean: $312.45Current: $265.29

Recent price target updates (latest 80)

  • Wells FargoMay 20, 2026

    PT action: Lowers

    $313.00 → $312.00

  • TD CowenMay 12, 2026

    PT action: Maintains

    $350.00 → $350.00

  • StifelMay 1, 2026

    PT action: Raises

    $294.00 → $319.00

  • Telsey Advisory GroupApr 30, 2026

    PT action: Raises

    $300.00 → $315.00

  • Canaccord GenuityApr 30, 2026

    PT action: Raises

    $300.00 → $330.00

  • JP MorganApr 30, 2026

    PT action: Raises

    $280.00 → $330.00

  • TD CowenApr 30, 2026

    PT action: Raises

    $300.00 → $350.00

  • BernsteinApr 30, 2026

    PT action: Raises

    $300.00 → $315.00

  • CitigroupApr 30, 2026

    PT action: Raises

    $285.00 → $325.00

  • Morgan StanleyApr 30, 2026

    PT action: Raises

    $300.00 → $330.00

  • SusquehannaApr 30, 2026

    PT action: Raises

    $300.00 → $325.00

  • RBC CapitalApr 30, 2026

    PT action: Raises

    $300.00 → $320.00

  • Piper SandlerApr 30, 2026

    PT action: Raises

    $260.00 → $315.00

  • GuggenheimApr 30, 2026

    PT action: Raises

    $300.00 → $320.00

  • BarclaysApr 30, 2026

    PT action: Raises

    $300.00 → $330.00

  • Evercore ISI GroupApr 30, 2026

    PT action: Raises

    $285.00 → $315.00

  • Wells FargoApr 30, 2026

    PT action: Raises

    $307.00 → $313.00

  • BenchmarkApr 30, 2026

    PT action: Raises

    $275.00 → $370.00

  • Cantor FitzgeraldApr 30, 2026

    PT action: Raises

    $280.00 → $330.00

  • KeybancApr 30, 2026

    PT action: Raises

    $325.00 → $330.00

  • RosenblattApr 30, 2026

    PT action: Raises

    $296.00 → $332.00

  • Truist SecuritiesApr 30, 2026

    PT action: Raises

    $285.00 → $310.00

  • ScotiabankApr 30, 2026

    PT action: Raises

    $275.00 → $325.00

  • NeedhamApr 30, 2026

    PT action: Raises

    $265.00 → $300.00

  • MizuhoApr 28, 2026

    PT action: Raises

    $315.00 → $325.00

  • OppenheimerApr 24, 2026

    PT action: Raises

    $260.00 → $275.00

  • UBSApr 23, 2026

    PT action: Raises

    $301.00 → $304.00

  • BMO CapitalApr 23, 2026

    PT action: Raises

    $310.00 → $315.00

  • Cantor FitzgeraldApr 21, 2026

    PT action: Raises

    $260.00 → $280.00

  • KeybancApr 20, 2026

    PT action: Raises

    $285.00 → $325.00

  • B of A SecuritiesApr 20, 2026

    PT action: Raises

    $275.00 → $298.00

  • Truist SecuritiesApr 17, 2026

    PT action: Raises

    $280.00 → $285.00

  • TD CowenApr 16, 2026

    PT action: Maintains

    $300.00 → $300.00

  • CitizensApr 15, 2026

    PT action: Maintains

    $315.00 → $315.00

  • RosenblattApr 15, 2026

    PT action: Maintains

    $296.00 → $296.00

  • StifelApr 13, 2026

    PT action: Lowers

    $300.00 → $294.00

  • CitizensApr 10, 2026

    PT action: Maintains

    $315.00 → $315.00

  • Cantor FitzgeraldApr 8, 2026

    PT action: Raises

    $250.00 → $260.00

  • Wells FargoApr 2, 2026

    PT action: Raises

    $304.00 → $305.00

  • Tigress FinancialMar 25, 2026

    PT action: Raises

    $305.00 → $315.00

  • JP MorganMar 25, 2026

    PT action: Raises

    $265.00 → $280.00

  • CitigroupMar 25, 2026

    PT action: Raises

    $265.00 → $285.00

  • TD CowenMar 23, 2026

    PT action: Maintains

    $300.00 → $300.00

  • NeedhamMar 17, 2026

    PT action: Maintains

    $265.00 → $265.00

  • Wells FargoFeb 23, 2026

    PT action: Lowers

    $305.00 → $304.00

  • CitigroupFeb 9, 2026

    PT action: Lowers

    $320.00 → $265.00

  • Wells FargoFeb 6, 2026

    PT action: Raises

    $301.00 → $305.00

  • RBC CapitalFeb 6, 2026

    PT action: Maintains

    $300.00 → $300.00

  • OppenheimerFeb 6, 2026

    PT action: Lowers

    $325.00 → $260.00

  • Argus ResearchFeb 6, 2026

    PT action: Maintains

    $325.00 → $325.00

  • CitizensFeb 6, 2026

    PT action: Maintains

    $315.00 → $315.00

  • Cantor FitzgeraldFeb 6, 2026

    PT action: Lowers

    $260.00 → $250.00

  • Piper SandlerFeb 6, 2026

    PT action: Lowers

    $300.00 → $260.00

  • GuggenheimFeb 6, 2026

    PT action: Maintains

    $300.00 → $300.00

  • ScotiabankFeb 6, 2026

    PT action: Lowers

    $300.00 → $275.00

  • DA DavidsonFeb 6, 2026

    PT action: Lowers

    $300.00 → $175.00

  • WedbushFeb 6, 2026

    PT action: Lowers

    $340.00 → $300.00

  • Telsey Advisory GroupFeb 6, 2026

    PT action: Maintains

    $300.00 → $300.00

  • RosenblattFeb 6, 2026

    PT action: Lowers

    $305.00 → $296.00

  • BMO CapitalFeb 6, 2026

    PT action: Raises

    $304.00 → $310.00

  • Truist SecuritiesFeb 6, 2026

    PT action: Lowers

    $290.00 → $280.00

  • Evercore ISI GroupFeb 6, 2026

    PT action: Lowers

    $335.00 → $285.00

  • Morgan StanleyFeb 6, 2026

    PT action: Lowers

    $315.00 → $300.00

  • NeedhamFeb 6, 2026

    PT action: Maintains

    $265.00 → $265.00

  • UBSFeb 3, 2026

    PT action: Raises

    $310.00 → $311.00

  • CitizensFeb 2, 2026

    PT action: Raises

    $300.00 → $315.00

  • Telsey Advisory GroupJan 30, 2026

    PT action: Maintains

    $300.00 → $300.00

  • WedbushJan 29, 2026

    PT action: Maintains

    $340.00 → $340.00

  • OppenheimerJan 28, 2026

    PT action: Raises

    $305.00 → $315.00

  • KeybancJan 28, 2026

    PT action: Raises

    $303.00 → $308.00

  • B of A SecuritiesJan 27, 2026

    PT action: Lowers

    $303.00 → $286.00

  • StifelJan 27, 2026

    PT action: Raises

    $295.00 → $300.00

  • Roth CapitalJan 26, 2026

    PT action: Raises

    $270.00 → $295.00

  • TD CowenJan 13, 2026

    PT action: Raises

    $300.00 → $315.00

  • Wells FargoJan 12, 2026

    PT action: Raises

    $295.00 → $301.00

  • Cantor FitzgeraldJan 8, 2026

    PT action: Lowers

    $315.00 → $260.00

  • JefferiesJan 5, 2026

    PT action: Raises

    $275.00 → $300.00

  • BMO CapitalDec 16, 2025

    PT action: Raises

    $300.00 → $304.00

  • TD CowenDec 11, 2025

    PT action: Maintains

    $300.00 → $300.00

  • GuggenheimDec 10, 2025

    PT action: Announces

    $0.00 → $300.00

Band uses only the revised target (Current column) from firm actions dated within the last 3 months—not the Prior price.

Avg Target

$312.63

Based on 62 analysts

Analyst Recommendations

Buy (62)Hold (4)Sell (0)

Upside

+17.85%

Market Cap

$2853.75B

Financial & Investment Metrics

Next Earnings Date
Jul 30, 2026D-65
P/E Ratio (TTM)31.51
Forward P/E26.91
P/B Ratio6.46
Dividend YieldN/A
Return on Equity (ROE)24.29%
Operating Margin13.14%
Debt to Equity53.30
Beta (Volatility)1.47
52 Week Range$196.00 - $278.56
LowCurrent: $265.29High

Latest News

Insider Sentiment Index (Last 6 Months)

Counts and listings exclude stock awards, gifts, and option exercises—open-market purchases and sales only.

Buy vs Sell (Count)

Insider Buys: 0Insider Sells: 10

Whale Trades (C-Level Large Buys)

No major insider buying detected recently.

Recent Insider Transactions

DateNamePositionTransactionShares
5/15/2026HERRINGTON DOUGLAS JOfficerSale at price 261.74 - 263.57 per share.3,742
5/15/2026GARMAN MATTHEW SOfficerSale at price 261.79 - 263.57 per share.11,475
5/4/2026JASSY ANDREW R.Chief Executive OfficerSale at price 275.00 per share.31,352
5/4/2026HERRINGTON DOUGLAS JOfficerSale at price 265.65 - 275.00 per share.28,500
4/30/2026RUBINSTEIN JONATHAN JDirectorSale at price 273.02 per share.3,706
4/24/2026RUBINSTEIN JONATHAN JDirectorSale at price 260.00 per share.3,849
4/17/2026JASSY ANDREW R.Chief Executive OfficerSale at price 255.00 per share.31,000
4/14/2026HERRINGTON DOUGLAS JOfficerSale at price 245.00 per share.20,500
4/1/2026HERRINGTON DOUGLAS JOfficerSale at price 210.50 per share.1,000
3/2/2026HERRINGTON DOUGLAS JOfficerSale at price 204.25 per share.1,000

Frequently Asked Questions

Q. What is the current target price and upside for AMZN?

A. The current target price for Amazon.com, Inc. is $312.63, which implies a 17.8% upside from the current price of $265.29. This is based on the consensus of 62 Wall Street analysts.

Q. What is the current analyst recommendation for AMZN?

A. Currently, there are 15 Strong Buy, 47 Buy, 4 Hold, 0 Sell, and 0 Strong Sell ratings. The overall consensus is STRONG BUY.

Q. Are insiders buying AMZN stock recently?

A. Over the past 6 months, there have been 0 insider buys and 10 insider sells. Insider selling is more prominent recently.

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AMZN (Amazon.com, Inc.) Stock Analysis | Analyst Signal