Amazon.com, Inc. (AMZN) is currently trading at $249.67. Based on 57 Wall Street analysts, the average target price is $329.54, implying a 32.0% upside. The consensus recommendation is STRONG BUY.

Over the past 30 days, the feed records 1 target raise and 0 target cuts for AMZN. Over the past 90 days, the feed records 21 target raises and 4 target cuts for AMZN.

AMZN

Amazon.com, Inc.

Consumer DiscretionaryOpinion: strong buy

Opinion Criteria: Based on the consensus of Wall Street analysts. Strong Buy (1.0-1.5), Buy (1.5-2.5), Hold (2.5-3.5), Sell (3.5-4.5), Strong Sell (4.5-5.0).

Price (USD)

$249.67

Consensus target price range

Low–high band from analyst PT changes in the last 3 months; median & sample mean vs current price

LowHigh
$250.00$400.00
Current $249.67
Median: $329.00Mean: $329.73Current: $249.67

Recent price target updates (latest 80)

  • Wells FargoSep 3, 2026

    PT action: Raises

    $328.00 → $338.00

  • UBSJul 31, 2026

    PT action: Raises

    $305.00 → $318.00

  • Telsey Advisory GroupJul 31, 2026

    PT action: Raises

    $315.00 → $335.00

  • BernsteinJul 31, 2026

    PT action: Raises

    $315.00 → $320.00

  • CitigroupJul 31, 2026

    PT action: Raises

    $325.00 → $350.00

  • RBC CapitalJul 31, 2026

    PT action: Raises

    $320.00 → $330.00

  • MizuhoJul 31, 2026

    PT action: Raises

    $320.00 → $330.00

  • TD CowenJul 31, 2026

    PT action: Raises

    $340.00 → $350.00

  • DA DavidsonJul 31, 2026

    PT action: Maintains

    $250.00 → $250.00

  • Wells FargoJul 31, 2026

    PT action: Raises

    $322.00 → $328.00

  • Cantor FitzgeraldJul 31, 2026

    PT action: Lowers

    $330.00 → $320.00

  • Piper SandlerJul 31, 2026

    PT action: Raises

    $315.00 → $320.00

  • BenchmarkJul 31, 2026

    PT action: Raises

    $370.00 → $400.00

  • WedbushJul 31, 2026

    PT action: Raises

    $293.00 → $310.00

  • Truist SecuritiesJul 31, 2026

    PT action: Raises

    $320.00 → $350.00

  • CitizensJul 31, 2026

    PT action: Maintains

    $315.00 → $315.00

  • NeedhamJul 31, 2026

    PT action: Maintains

    $300.00 → $300.00

  • KeybancJul 31, 2026

    PT action: Raises

    $335.00 → $350.00

  • RosenblattJul 31, 2026

    PT action: Raises

    $332.00 → $345.00

  • BarclaysJul 31, 2026

    PT action: Raises

    $330.00 → $365.00

Band uses only the revised target (Current column) from firm actions dated within the last 3 months—not the Prior price.

Avg Target

$329.54

Based on 57 analysts

Analyst Recommendations

Buy (57)Hold (2)Sell (0)

Upside

+31.99%

Market Cap

$2693.02B

Financial & Investment Metrics

Next Earnings Date
Oct 29, 2026D-33
P/E Ratio (TTM)20.09
Forward P/E24.02
P/B Ratio4.88
Dividend YieldN/A
Return on Equity (ROE)30.56%
Operating Margin13.69%
Debt to Equity45.62
Beta (Volatility)1.44
52 Week Range$196.00 - $287.20
LowCurrent: $249.67High

Daily editorial mentioning AMZN

Price target moves

LLY Target Climbs $89 as Healthcare Sector Faces Divergent Price Revisions

The most aggressive move in the latest data, as of July 9, 2026, involves Eli Lilly (LLY). Truist Securities pushed its target to $1,370 from $1,281, a significant $89 upward adjustment that signals continued confidence in the drugmaker’s pipeline. This shift stands in contrast to the broader trend seen among its peers, where several major names endured downward revisions.

The week in PT changes

Financials saw a flurry of activity yesterday, with UBS acting as the primary catalyst. The firm adjusted its outlook for four different names in the sector, nudging MetLife (MET) up to $105 from $102 and lifting Aon (AON) to $383 from $360. Perhaps more telling was the move on Chubb (CB), where the target jumped from $340 to $369, even as the implied upside dipped into negative territory. Schwab (SCHW) also received a boost, moving to $122 from $119.

Healthcare, however, remains the epicenter of conflicting sentiment. While LLY saw upward momentum from both Truist and Morgan Stanley—the latter raising its mark to $1,347—other stalwarts faced cuts. Morgan Stanley lowered its target for Regeneron (REGN) by $58, taking it to $730, and trimmed Gilead (GILD) to $166. Meanwhile, JP Morgan lowered its outlook for Pfizer (PFE) to $28 from $30.

Elsewhere, the industrial and materials sectors showed incremental adjustments. Martin Marietta Materials (MLM) saw a modest lift from Citigroup to $737, while Vulcan Materials (VMC) was pulled down slightly by UBS to $349. In the technology space, Palo Alto Networks (PANW) faced a sharp downward revision, with Evercore ISI Group cutting its target by $55 to $320.

Ticker Firm Dir Prior→Current
LLY Truist Securities Up 1281→1370
PANW Evercore ISI Group Down 375→320
AON UBS Up 360→383
VICI Morgan Stanley Down 38→31

What the data does not say

These revisions, found on our price target moves page, reflect the internal modeling of individual analyst teams rather than a collective market mandate. When an analyst lowers a price target, it does not necessarily imply a negative view on the company’s underlying business performance; often, it is a mathematical reaction to shifting interest rate assumptions, peer group valuation multiples, or updated quarterly guidance.

Furthermore, a downward revision—such as the $12 reduction for ConocoPhillips (COP) by UBS—often leaves the company with substantial implied upside, highlighting the gap between current market prices and analyst expectations. Investors should be careful not to conflate a change in a target price with a fundamental change in the thesis for these large-cap equities. These figures represent snapshots in time, calibrated to the specific variables used by each firm, and are not indicators of near-term price direction.

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Insider Sentiment Index (Last 6 Months)

Counts and listings exclude stock awards, gifts, and option exercises—open-market purchases and sales only.

Buy vs Sell (Count)

Insider Buys: 0Insider Sells: 10

Whale Trades (C-Level Large Buys)

No major insider buying detected recently.

Recent Insider Transactions

DateNamePositionTransactionShares
9/1/2026HERRINGTON DOUGLAS JOfficerSale at price 254.77 per share.1,000
8/24/2026ZAPOLSKY DAVID A.OfficerSale at price 257.70 - 260.45 per share.15,430
8/21/2026GARMAN MATTHEW SOfficerSale at price 257.60 - 260.34 per share.14,541
8/21/2026HERRINGTON DOUGLAS JOfficerSale at price 257.77 - 260.33 per share.6,362
8/21/2026JASSY ANDREW R.Chief Executive OfficerSale at price 257.63 - 260.39 per share.20,000
8/21/2026REYNOLDS SHELLEY LOfficerSale at price 257.77 - 260.33 per share.2,343
8/21/2026OLSAVSKY BRIAN T.Chief Financial OfficerSale at price 260.31 per share.6,172
8/17/2026HERRINGTON DOUGLAS JOfficerSale at price 262.05 - 265.09 per share.3,741
8/3/2026HERRINGTON DOUGLAS JOfficerSale at price 278.39 per share.1,000
8/3/2026BEZOS JEFFREY POfficer and DirectorSale at price 286.41 per share.1,209,649

Frequently Asked Questions

Q. What is the current target price and upside for AMZN?

A. The current target price for Amazon.com, Inc. is $329.54, which implies a 32.0% upside from the current price of $249.67. This is based on the consensus of 57 Wall Street analysts.

Q. What is the current analyst recommendation for AMZN?

A. Currently, there are 15 Strong Buy, 42 Buy, 2 Hold, 0 Sell, and 0 Strong Sell ratings. The overall consensus is STRONG BUY.

Q. Are insiders buying AMZN stock recently?

A. Over the past 6 months, there have been 0 insider buys and 10 insider sells. Insider selling is more prominent recently.

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