Nike, Inc. (NKE) is currently trading at $35.75. Based on 36 Wall Street analysts, the average target price is $46.74, implying a 30.7% upside. The consensus recommendation is HOLD.

Over the past 30 days, the feed records 1 target raise and 8 target cuts for NKE. Over the past 90 days, the feed records 1 target raise and 22 target cuts for NKE.

NKE

Nike, Inc.

Consumer DiscretionaryOpinion: hold

Opinion Criteria: Based on the consensus of Wall Street analysts. Strong Buy (1.0-1.5), Buy (1.5-2.5), Hold (2.5-3.5), Sell (3.5-4.5), Strong Sell (4.5-5.0).

Price (USD)

$35.75

Consensus target price range

Low–high band from analyst PT changes in the last 3 months; median & sample mean vs current price

LowHigh
$23.00$75.00
Current $35.75
Median: $45.00Mean: $47.21Current: $35.75

Recent price target updates (latest 80)

  • B of A SecuritiesSep 25, 2026

    PT action: Lowers

    $47.00 → $30.00

  • OppenheimerSep 23, 2026

    PT action: Lowers

    $60.00 → $52.00

  • BarclaysSep 23, 2026

    PT action: Lowers

    $52.00 → $48.00

  • BTIGSep 23, 2026

    PT action: Maintains

    $55.00 → $55.00

  • StoneXSep 22, 2026

    PT action: —

    $0.00 → $0.00

  • StifelSep 21, 2026

    PT action: Lowers

    $45.00 → $40.00

  • UBSSep 17, 2026

    PT action: Lowers

    $48.00 → $42.00

  • Telsey Advisory GroupSep 15, 2026

    PT action: Lowers

    $47.00 → $44.00

  • BairdSep 14, 2026

    PT action: Lowers

    $70.00 → $44.00

  • CitigroupSep 14, 2026

    PT action: Lowers

    $45.00 → $39.00

  • BMO CapitalSep 9, 2026

    PT action: Announces

    $0.00 → $30.00

  • Truist SecuritiesAug 26, 2026

    PT action: Lowers

    $47.00 → $42.00

  • RBC CapitalAug 25, 2026

    PT action: Maintains

    $45.00 → $45.00

  • JP MorganAug 4, 2026

    PT action: Lowers

    $47.00 → $40.00

  • JefferiesJul 1, 2026

    PT action: Lowers

    $90.00 → $75.00

  • UBSJul 1, 2026

    PT action: Lowers

    $50.00 → $48.00

  • Telsey Advisory GroupJul 1, 2026

    PT action: Lowers

    $55.00 → $47.00

  • BairdJul 1, 2026

    PT action: Maintains

    $70.00 → $70.00

  • BNP ParibasJul 1, 2026

    PT action: Maintains

    $23.00 → $23.00

  • BernsteinJul 1, 2026

    PT action: Lowers

    $80.00 → $72.00

Band uses only the revised target (Current column) from firm actions dated within the last 3 months—not the Prior price.

Avg Target

$46.74

Based on 36 analysts

Analyst Recommendations

Buy (10)Hold (26)Sell (6)

Upside

+30.74%

Market Cap

$53.04B

Financial & Investment Metrics

Next Earnings Date
Oct 1, 2026D-5
P/E Ratio (TTM)17.02
Forward P/E16.17
P/B Ratio3.57
Dividend Yield4.59%
Return on Equity (ROE)22.14%
Operating Margin12.69%
Debt to Equity74.29
Beta (Volatility)1.11
52 Week Range$35.22 - $76.97
LowCurrent: $35.75High

Latest News

Daily editorial mentioning NKE

Price target moves

NKE Faces Multiple Target Cuts as IT Upgrades Highlight July 2 Data

The latest data as of July 2, 2026, reveals a stark divergence in analyst sentiment across the S&P 500. While the Information Technology sector is enjoying a flurry of bullish revisions, the Consumer Discretionary space is grappling with a heavy wave of downward adjustments, primarily centered on Nike.

* Nike (NKE) sustained five separate price target reductions in a single day. * Schlumberger (SLB) saw three firms trim their targets as energy sector expectations recalibrate. * Salesforce and ServiceNow emerged as notable beneficiaries, both receiving fresh coverage initiations at aggressive target levels.

Notable adjustments

The most visible activity comes from the IT sector, where Guggenheim analysts initiated coverage on CRM at $228 and NOW at $125. These moves stand out because, unlike a mere adjustment, they establish a new baseline for institutional expectations. Elsewhere, the industrial sector saw a mix of conflicting signals. GE received a lift from Citigroup, moving from $353 to $431, even as the same firm slashed Northrop Grumman (NOC) from $628 down to $587 and Honeywell (HON) from $269.4 to $260.

In the materials sector, DOW experienced a sharp revision, with RBC Capital taking its target from $51 down to $28. This move is particularly significant, as it represents a nearly 45% reduction from the previous level, placing the new target well below the prevailing market sentiment for the stock.

Ticker Firm Dir Prior → Current
NKE Jefferies Down 90 → 75
DOW RBC Capital Down 51 → 28
GE Citigroup Up 353 → 431
FOXA Wolfe Research Up 0 → 71

Broader watchlist context

The concentration of negative revisions for Nike is the standout story of the week. Between Jefferies, UBS, Telsey Advisory Group, Bernstein, and Citigroup, the consensus is clearly shifting lower, with targets now clustered between $45 and $75. This uniform downward drift, occurring over a short window, suggests a coordinated re-evaluation of the firm’s near-term growth path.

Energy names are also seeing pressure. Beyond the triple downgrade for SLB, Barclays adjusted Valero (VLO) upward to $279, and JP Morgan nudged Williams Companies (WMB) to $89. Meanwhile, the real estate sector remains largely stable; Evercore ISI Group’s adjustments for VTR and ARE were marginal, moving to $96 and $60 respectively. These small, incremental changes underscore a sector that is currently moving in lockstep with broader, cautious macroeconomic outlooks.

Read article →

Insider Sentiment Index (Last 6 Months)

Counts and listings exclude stock awards, gifts, and option exercises—open-market purchases and sales only.

Buy vs Sell (Count)

Insider Buys: 1Insider Sells: 9

Whale Trades (C-Level Large Buys)

Major insider buying detected recently.

HILL ELLIOTT (Chief Executive Officer) - 23,660 shares

Recent Insider Transactions

DateNamePositionTransactionShares
9/9/2026LEINWAND ROBERTOfficerSale at price 37.59 per share.3,646
9/9/2026MCCARTNEY PHILIPOfficerSale at price 37.59 per share.2,559
9/9/2026ALAGIRISAMY VENKATESHChief Operating OfficerSale at price 37.59 per share.3,671
8/7/2026MONTAGNE AMYPresidentSale at price 42.05 per share.4,867
8/5/2026LEINWAND ROBERTOfficerSale at price 41.60 per share.821
8/5/2026MCCARTNEY PHILIPOfficerSale at price 41.60 per share.524
8/5/2026ALAGIRISAMY VENKATESHChief Operating OfficerSale at price 41.60 per share.890
8/5/2026FRIEND MATTHEWChief Financial OfficerSale at price 41.60 per share.2,463
6/12/2026MCCARTNEY PHILIPOfficerSale at price 46.18 per share.17,398
4/13/2026HILL ELLIOTTChief Executive OfficerPurchase at price 42.26 per share.23,660

Frequently Asked Questions

Q. What is the current target price and upside for NKE?

A. The current target price for Nike, Inc. is $46.74, which implies a 30.7% upside from the current price of $35.75. This is based on the consensus of 36 Wall Street analysts.

Q. What is the current analyst recommendation for NKE?

A. Currently, there are 1 Strong Buy, 9 Buy, 26 Hold, 3 Sell, and 3 Strong Sell ratings. The overall consensus is HOLD.

Q. Are insiders buying NKE stock recently?

A. Over the past 6 months, there have been 1 insider buys and 9 insider sells. Insider selling is more prominent recently.

Other Promising Stocks in Consumer Discretionary

Data provided by Yahoo Finance. This information is for informational purposes only and does not constitute investment advice. We bear no legal responsibility for any investment decisions made based on this data.

Read full disclaimer →