Nike, Inc. (NKE) is currently trading at $44.94. Based on 33 Wall Street analysts, the average target price is $60.78, implying a 35.2% upside. The consensus recommendation is BUY.
Nike, Inc.
Opinion Criteria: Based on the consensus of Wall Street analysts. Strong Buy (1.0-1.5), Buy (1.5-2.5), Hold (2.5-3.5), Sell (3.5-4.5), Strong Sell (4.5-5.0).
Price (USD)
Low–high band from analyst PT changes in the last 3 months; median & sample mean vs current price
| Firm | Date | PT action | Prior → Current |
|---|---|---|---|
| Wells Fargo | May 8, 2026 | Lowers | $55.00 → $45.00 |
| HSBC | Apr 13, 2026 | Lowers | $90.00 → $48.00 |
| Piper Sandler | Apr 10, 2026 | Lowers | $60.00 → $50.00 |
| Goldman Sachs | Apr 2, 2026 | Lowers | $76.00 → $52.00 |
| Citigroup | Apr 1, 2026 | Lowers | $65.00 → $53.00 |
| JP Morgan | Apr 1, 2026 | Announces | $0.00 → $52.00 |
| Barclays | Apr 1, 2026 | Lowers | $73.00 → $67.00 |
| BNP Paribas | Apr 1, 2026 | Lowers | $35.00 → $23.00 |
| Piper Sandler | Apr 1, 2026 | Lowers | $75.00 → $60.00 |
| Evercore ISI Group | Apr 1, 2026 | Lowers | $69.00 → $57.00 |
| Wells Fargo | Apr 1, 2026 | Lowers | $65.00 → $55.00 |
| Truist Securities | Apr 1, 2026 | Lowers | $69.00 → $57.00 |
| Telsey Advisory Group | Apr 1, 2026 | Lowers | $65.00 → $55.00 |
| Guggenheim | Apr 1, 2026 | Lowers | $77.00 → $74.00 |
| B of A Securities | Apr 1, 2026 | Lowers | $73.00 → $55.00 |
| BTIG | Apr 1, 2026 | Lowers | $90.00 → $75.00 |
| Telsey Advisory Group | Mar 25, 2026 | Lowers | $72.00 → $65.00 |
| Deutsche Bank | Mar 23, 2026 | Lowers | $67.00 → $54.00 |
| UBS | Mar 19, 2026 | Lowers | $62.00 → $58.00 |
| BTIG | Mar 19, 2026 | Lowers | $100.00 → $90.00 |
| Barclays | Mar 11, 2026 | Raises | $64.00 → $73.00 |
| RBC Capital | Mar 5, 2026 | Maintains | $78.00 → $78.00 |
| BTIG | Jan 27, 2026 | Maintains | $100.00 → $100.00 |
| Keybanc | Jan 22, 2026 | Lowers | $90.00 → $75.00 |
| Needham | Jan 8, 2026 | — | $0.00 → $0.00 |
| RBC Capital | Jan 6, 2026 | Lowers | $85.00 → $78.00 |
| UBS | Dec 19, 2025 | Lowers | $71.00 → $62.00 |
| Citigroup | Dec 19, 2025 | Lowers | $70.00 → $65.00 |
| Barclays | Dec 19, 2025 | Lowers | $70.00 → $64.00 |
| Truist Securities | Dec 19, 2025 | Lowers | $85.00 → $70.00 |
| Goldman Sachs | Dec 19, 2025 | Lowers | $89.00 → $77.00 |
| Stifel | Dec 19, 2025 | Lowers | $68.00 → $65.00 |
| Guggenheim | Dec 19, 2025 | Maintains | $77.00 → $77.00 |
| Wells Fargo | Dec 19, 2025 | Lowers | $75.00 → $65.00 |
| Bernstein | Dec 19, 2025 | Lowers | $90.00 → $85.00 |
| B of A Securities | Dec 19, 2025 | Lowers | $84.00 → $73.00 |
| Needham | Dec 19, 2025 | Lowers | $78.00 → $68.00 |
| Piper Sandler | Dec 19, 2025 | Lowers | $84.00 → $75.00 |
| Telsey Advisory Group | Dec 19, 2025 | Lowers | $75.00 → $72.00 |
| BTIG | Dec 12, 2025 | Maintains | $100.00 → $100.00 |
| Telsey Advisory Group | Dec 10, 2025 | Maintains | $75.00 → $75.00 |
| Guggenheim | Dec 10, 2025 | Announces | $0.00 → $77.00 |
| Citigroup | Dec 9, 2025 | Lowers | $74.00 → $70.00 |
| Wells Fargo | Nov 13, 2025 | Raises | $60.00 → $75.00 |
| BTIG | Oct 15, 2025 | Announces | $0.00 → $100.00 |
| Keybanc | Oct 2, 2025 | Announces | $0.00 → $90.00 |
| Morgan Stanley | Oct 1, 2025 | Raises | $70.00 → $72.00 |
| Barclays | Oct 1, 2025 | Raises | $65.00 → $70.00 |
| JP Morgan | Oct 1, 2025 | Raises | $93.00 → $100.00 |
| Piper Sandler | Oct 1, 2025 | Raises | $80.00 → $84.00 |
| Truist Securities | Oct 1, 2025 | Maintains | $85.00 → $85.00 |
| Stifel | Oct 1, 2025 | Raises | $64.00 → $68.00 |
| Telsey Advisory Group | Oct 1, 2025 | Maintains | $75.00 → $75.00 |
| Needham | Oct 1, 2025 | Maintains | $78.00 → $78.00 |
| Morgan Stanley | Sep 23, 2025 | Raises | $64.00 → $70.00 |
| Telsey Advisory Group | Sep 23, 2025 | Raises | $70.00 → $75.00 |
| UBS | Sep 19, 2025 | Raises | $63.00 → $71.00 |
| Barclays | Sep 18, 2025 | Raises | $64.00 → $65.00 |
| RBC Capital | Sep 18, 2025 | Raises | $76.00 → $90.00 |
| Citigroup | Sep 16, 2025 | Raises | $68.00 → $74.00 |
| TD Cowen | Sep 10, 2025 | Raises | $62.00 → $85.00 |
| JP Morgan | Jul 28, 2025 | Raises | $64.00 → $93.00 |
| Argus Research | Jul 1, 2025 | Maintains | $85.00 → $85.00 |
| Goldman Sachs | Jun 27, 2025 | Raises | $72.00 → $81.00 |
| Truist Securities | Jun 27, 2025 | Raises | $73.00 → $85.00 |
| Evercore ISI Group | Jun 27, 2025 | Raises | $75.00 → $90.00 |
| Piper Sandler | Jun 27, 2025 | Raises | $70.00 → $80.00 |
| Morgan Stanley | Jun 27, 2025 | Raises | $61.00 → $64.00 |
| Citigroup | Jun 27, 2025 | Raises | $57.00 → $68.00 |
| Barclays | Jun 27, 2025 | Raises | $53.00 → $64.00 |
| B of A Securities | Jun 27, 2025 | Raises | $80.00 → $84.00 |
| Baird | Jun 27, 2025 | Raises | $80.00 → $88.00 |
| JP Morgan | Jun 27, 2025 | Raises | $56.00 → $64.00 |
| Telsey Advisory Group | Jun 27, 2025 | Maintains | $70.00 → $70.00 |
| Needham | Jun 27, 2025 | Raises | $66.00 → $78.00 |
| Truist Securities | Jun 24, 2025 | Lowers | $82.00 → $73.00 |
| Evercore ISI Group | Jun 24, 2025 | Lowers | $97.00 → $75.00 |
| Deutsche Bank | Jun 20, 2025 | Lowers | $77.00 → $71.00 |
| Barclays | Jun 18, 2025 | Lowers | $60.00 → $53.00 |
| Needham | Jun 18, 2025 | Lowers | $75.00 → $66.00 |
PT action: Lowers
$55.00 → $45.00
PT action: Lowers
$90.00 → $48.00
PT action: Lowers
$60.00 → $50.00
PT action: Lowers
$76.00 → $52.00
PT action: Lowers
$65.00 → $53.00
PT action: Announces
$0.00 → $52.00
PT action: Lowers
$73.00 → $67.00
PT action: Lowers
$35.00 → $23.00
PT action: Lowers
$75.00 → $60.00
PT action: Lowers
$69.00 → $57.00
PT action: Lowers
$65.00 → $55.00
PT action: Lowers
$69.00 → $57.00
PT action: Lowers
$65.00 → $55.00
PT action: Lowers
$77.00 → $74.00
PT action: Lowers
$73.00 → $55.00
PT action: Lowers
$90.00 → $75.00
PT action: Lowers
$72.00 → $65.00
PT action: Lowers
$67.00 → $54.00
PT action: Lowers
$62.00 → $58.00
PT action: Lowers
$100.00 → $90.00
PT action: Raises
$64.00 → $73.00
PT action: Maintains
$78.00 → $78.00
PT action: Maintains
$100.00 → $100.00
PT action: Lowers
$90.00 → $75.00
PT action: —
$0.00 → $0.00
PT action: Lowers
$85.00 → $78.00
PT action: Lowers
$71.00 → $62.00
PT action: Lowers
$70.00 → $65.00
PT action: Lowers
$70.00 → $64.00
PT action: Lowers
$85.00 → $70.00
PT action: Lowers
$89.00 → $77.00
PT action: Lowers
$68.00 → $65.00
PT action: Maintains
$77.00 → $77.00
PT action: Lowers
$75.00 → $65.00
PT action: Lowers
$90.00 → $85.00
PT action: Lowers
$84.00 → $73.00
PT action: Lowers
$78.00 → $68.00
PT action: Lowers
$84.00 → $75.00
PT action: Lowers
$75.00 → $72.00
PT action: Maintains
$100.00 → $100.00
PT action: Maintains
$75.00 → $75.00
PT action: Announces
$0.00 → $77.00
PT action: Lowers
$74.00 → $70.00
PT action: Raises
$60.00 → $75.00
PT action: Announces
$0.00 → $100.00
PT action: Announces
$0.00 → $90.00
PT action: Raises
$70.00 → $72.00
PT action: Raises
$65.00 → $70.00
PT action: Raises
$93.00 → $100.00
PT action: Raises
$80.00 → $84.00
PT action: Maintains
$85.00 → $85.00
PT action: Raises
$64.00 → $68.00
PT action: Maintains
$75.00 → $75.00
PT action: Maintains
$78.00 → $78.00
PT action: Raises
$64.00 → $70.00
PT action: Raises
$70.00 → $75.00
PT action: Raises
$63.00 → $71.00
PT action: Raises
$64.00 → $65.00
PT action: Raises
$76.00 → $90.00
PT action: Raises
$68.00 → $74.00
PT action: Raises
$62.00 → $85.00
PT action: Raises
$64.00 → $93.00
PT action: Maintains
$85.00 → $85.00
PT action: Raises
$72.00 → $81.00
PT action: Raises
$73.00 → $85.00
PT action: Raises
$75.00 → $90.00
PT action: Raises
$70.00 → $80.00
PT action: Raises
$61.00 → $64.00
PT action: Raises
$57.00 → $68.00
PT action: Raises
$53.00 → $64.00
PT action: Raises
$80.00 → $84.00
PT action: Raises
$80.00 → $88.00
PT action: Raises
$56.00 → $64.00
PT action: Maintains
$70.00 → $70.00
PT action: Raises
$66.00 → $78.00
PT action: Lowers
$82.00 → $73.00
PT action: Lowers
$97.00 → $75.00
PT action: Lowers
$77.00 → $71.00
PT action: Lowers
$60.00 → $53.00
PT action: Lowers
$75.00 → $66.00
Band uses only the revised target (Current column) from firm actions dated within the last 3 months—not the Prior price.
$60.78
Based on 33 analysts
+35.24%
$66.55B
Counts and listings exclude stock awards, gifts, and option exercises—open-market purchases and sales only.
Major insider buying detected recently.
HILL ELLIOTT (Chief Executive Officer) - 23,660 shares
| Date | Name | Position | Transaction | Shares |
|---|---|---|---|---|
| 4/13/2026 | HILL ELLIOTT | Chief Executive Officer | Purchase at price 42.26 per share. | 23,660 |
| 4/13/2026 | HILL ELLIOTT | Chief Executive Officer | Purchase at price 42.27 per share. | 23,660 |
| 4/10/2026 | COOK TIMOTHY D | Director | Purchase at price 42.43 per share. | 25,000 |
| 4/9/2026 | ROGERS JOHN W JR | Director | Purchase at price 43.34 per share. | 4,000 |
| 4/7/2026 | SWAN ROBERT HOLMES | Director | Purchase at price 42.44 per share. | 11,781 |
| 2/12/2026 | LEINWAND ROBERT | Officer | Sale at price 62.33 per share. | 9,065 |
| 12/29/2025 | HILL ELLIOTT | Chief Executive Officer | Purchase at price 61.10 per share. | 16,388 |
| 12/22/2025 | SWAN ROBERT HOLMES | Director | Purchase at price 57.54 per share. | 8,691 |
| 12/22/2025 | COOK TIMOTHY D | Director | Purchase at price 58.97 per share. | 50,000 |
| 11/14/2025 | PARKER MARK G | Officer and Director | Sale at price 64.80 per share. | 86,078 |
A. The current target price for Nike, Inc. is $60.78, which implies a 35.2% upside from the current price of $44.94. This is based on the consensus of 33 Wall Street analysts.
A. Currently, there are 2 Strong Buy, 14 Buy, 20 Hold, 1 Sell, and 1 Strong Sell ratings. The overall consensus is BUY.
A. Over the past 6 months, there have been 8 insider buys and 2 insider sells. This can be interpreted as a positive signal.
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