ServiceNow, Inc. (NOW) is currently trading at $95.46. Based on 46 Wall Street analysts, the average target price is $138.84, implying a 45.4% upside. The consensus recommendation is STRONG BUY.

NOW

ServiceNow, Inc.

ITOpinion: strong buy

Opinion Criteria: Based on the consensus of Wall Street analysts. Strong Buy (1.0-1.5), Buy (1.5-2.5), Hold (2.5-3.5), Sell (3.5-4.5), Strong Sell (4.5-5.0).

Price (USD)

$95.46

Consensus target price range

Low–high band from analyst PT changes in the last 3 months; median & sample mean vs current price

LowHigh
$72.00$236.00
Current $95.46
Median: $141.00Mean: $142.78Current: $95.46

Recent price target updates (latest 80)

  • DA DavidsonJul 20, 2026

    PT action: Lowers

    $190.00 → $170.00

  • Cantor FitzgeraldJul 20, 2026

    PT action: Raises

    $122.00 → $141.00

  • CLSAJul 20, 2026

    PT action: Announces

    $0.00 → $72.00

  • TD CowenJul 17, 2026

    PT action: Maintains

    $140.00 → $140.00

  • OppenheimerJul 15, 2026

    PT action: Raises

    $130.00 → $140.00

  • CitigroupJul 15, 2026

    PT action: Lowers

    $158.00 → $156.00

  • UBSJul 14, 2026

    PT action: Raises

    $100.00 → $115.00

  • Goldman SachsJul 9, 2026

    PT action: Lowers

    $163.00 → $145.00

  • Truist SecuritiesJul 9, 2026

    PT action: Raises

    $120.00 → $130.00

  • GuggenheimJul 1, 2026

    PT action: Announces

    $0.00 → $125.00

  • BTIGJun 29, 2026

    PT action: Maintains

    $150.00 → $150.00

  • BenchmarkJun 15, 2026

    PT action: Raises

    $125.00 → $130.00

  • BernsteinMay 6, 2026

    PT action: Raises

    $226.00 → $236.00

  • MacquarieMay 5, 2026

    PT action: Maintains

    $109.00 → $109.00

  • DA DavidsonMay 5, 2026

    PT action: Maintains

    $190.00 → $190.00

  • RBC CapitalMay 5, 2026

    PT action: Maintains

    $121.00 → $121.00

  • BarclaysMay 5, 2026

    PT action: Raises

    $132.00 → $134.00

  • Evercore ISI GroupMay 5, 2026

    PT action: Raises

    $140.00 → $150.00

  • CitizensMay 5, 2026

    PT action: Maintains

    $157.00 → $157.00

  • NeedhamMay 5, 2026

    PT action: Maintains

    $115.00 → $115.00

Band uses only the revised target (Current column) from firm actions dated within the last 3 months—not the Prior price.

Avg Target

$138.84

Based on 46 analysts

Analyst Recommendations

Buy (44)Hold (3)Sell (2)

Upside

+45.44%

Market Cap

$98.45B

Financial & Investment Metrics

Next Earnings Date
Jul 22, 2026D-Day
P/E Ratio (TTM)56.82
Forward P/E19.01
P/B Ratio8.39
Dividend YieldN/A
Return on Equity (ROE)16.07%
Operating Margin13.34%
Debt to Equity20.73
Beta (Volatility)0.96
52 Week Range$81.24 - $210.20
LowCurrent: $95.46High

Latest News

Daily editorial mentioning NOW

Price target moves

Financials Lead Upgrades as RBC Capital Trims Communication Services Targets

The latest round of Wall Street price target revisions, as of July 21, 2026, reveals a distinct divide. Upgrades are concentrated within the financial services sector, where analysts are signaling increased confidence in capital markets and regional banking firms.

Conversely, the downward revisions are heavily skewed toward the communication services sector. Several major industry players saw their price targets cut significantly, reflecting a notable shift in sentiment from firms like RBC Capital.

Firm-level moves

The financial sector dominated the positive momentum. Citigroup led the charge with a double-up, raising PNC from 280 to 290 and JPM from 325 to 360. Simultaneously, JPMorgan analysts provided a boost to their own sector peers, lifting MCO from 530 to 600 and SPGI from 535 to 555. GE also garnered attention with a substantial move, as JPMorgan pushed the target from 335 to 400.

Ticker Firm Dir Prior→Current
JPM Citigroup UP 325→360
MCO JP Morgan UP 530→600
GE JP Morgan UP 335→400
CHTR RBC Capital DOWN 220→160

The communication services sector faced a difficult day. RBC Capital issued a series of downward adjustments, most notably slashing Charter Communications (CHTR) from 220 to 160. This 60-point drop is particularly aggressive, standing well apart from the broader consensus mean for the stock. Others in the sector, including T, VZ, and CMCSA, also saw their targets reduced by the same analyst desk.

Context

The breadth of these revisions suggests that sectoral themes are currently driving analyst behavior more than idiosyncratic news. While the financial sector is seeing upward momentum tied to valuation adjustments in major institutions like CB—which JP Morgan nudged up to 374—the communication services sector is grappling with a broader re-rating.

For those tracking the full scope of these shifts, the daily moves report provides the complete dataset. The discrepancy between the enthusiastic support for financial firms and the cautious outlook for telecom and cable providers highlights a market currently prioritizing balance sheet strength over growth speculation. Investors should observe how these target changes shift the implied upside, particularly where analysts have significantly lowered the bar for communication giants like CHTR, which now carries a 62.5% implied upside relative to its revised target.

Read article

Insider Sentiment Index (Last 6 Months)

Counts and listings exclude stock awards, gifts, and option exercises—open-market purchases and sales only.

Buy vs Sell (Count)

Insider Buys: 1Insider Sells: 9

Whale Trades (C-Level Large Buys)

Major insider buying detected recently.

MCDERMOTT WILLIAM R (Chief Executive Officer) - 28,682 shares

Recent Insider Transactions

DateNamePositionTransactionShares
5/28/2026BRIGGS TERESADirectorSale at price 108.70 per share.1,595
5/18/2026FIPPS PAUL G.OfficerSale at price 98.51 per share.1,048
5/14/2026CHAMBERLAIN PAUL EDWARDDirectorSale at price 87.23 per share.1,500
5/14/2026SANDS ANITA MDirectorSale at price 90.14 per share.16,445
5/8/2026FIPPS PAUL G.OfficerSale at price 90.47 per share.151
4/24/2026CANNEY JACQUELINE POfficerSale at price 89.60 per share.8,927
2/27/2026MCDERMOTT WILLIAM RChief Executive OfficerPurchase at price 104.60 - 105.96 per share.28,682
2/23/2026FIPPS PAUL G.OfficerSale at price 101.77 per share.3,696
2/18/2026FIPPS PAUL G.OfficerSale at price 105.93 per share.9,641
2/13/2026MCBRIDE KEVIN THOMASOfficerSale at price 105.71 per share.1,400

Frequently Asked Questions

Q. What is the current target price and upside for NOW?

A. The current target price for ServiceNow, Inc. is $138.84, which implies a 45.4% upside from the current price of $95.46. This is based on the consensus of 46 Wall Street analysts.

Q. What is the current analyst recommendation for NOW?

A. Currently, there are 10 Strong Buy, 34 Buy, 3 Hold, 1 Sell, and 1 Strong Sell ratings. The overall consensus is STRONG BUY.

Q. Are insiders buying NOW stock recently?

A. Over the past 6 months, there have been 1 insider buys and 9 insider sells. Insider selling is more prominent recently.

Other Promising Stocks in IT

Data provided by Yahoo Finance. This information is for informational purposes only and does not constitute investment advice. We bear no legal responsibility for any investment decisions made based on this data.

Read full disclaimer