ServiceNow, Inc. (NOW) is currently trading at $135.62. Based on 46 Wall Street analysts, the average target price is $144.99, implying a 6.9% upside. The consensus recommendation is STRONG BUY.

Over the past 30 days, the feed records 3 target raises and 0 target cuts for NOW. Over the past 90 days, the feed records 17 target raises and 4 target cuts for NOW.

NOW

ServiceNow, Inc.

ITOpinion: strong buy

Opinion Criteria: Based on the consensus of Wall Street analysts. Strong Buy (1.0-1.5), Buy (1.5-2.5), Hold (2.5-3.5), Sell (3.5-4.5), Strong Sell (4.5-5.0).

Price (USD)

$135.62

Consensus target price range

Low–high band from analyst PT changes in the last 3 months; median & sample mean vs current price

LowHigh
$72.00$248.00
Current $135.62
Median: $141.00Mean: $143.79Current: $135.62

Recent price target updates (latest 80)

  • Cantor FitzgeraldSep 21, 2026

    PT action: Raises

    $141.00 → $174.00

  • NeedhamSep 11, 2026

    PT action: Raises

    $115.00 → $155.00

  • BTIGSep 8, 2026

    PT action: Raises

    $150.00 → $170.00

  • B of A SecuritiesAug 19, 2026

    PT action: Raises

    $130.00 → $150.00

  • TD CowenAug 17, 2026

    PT action: Maintains

    $140.00 → $140.00

  • Wells FargoAug 12, 2026

    PT action: Raises

    $160.00 → $175.00

  • MacquarieJul 23, 2026

    PT action: Raises

    $109.00 → $110.00

  • BernsteinJul 23, 2026

    PT action: Raises

    $236.00 → $248.00

  • JP MorganJul 23, 2026

    PT action: Raises

    $145.00 → $150.00

  • BMO CapitalJul 23, 2026

    PT action: Raises

    $115.00 → $118.00

  • BairdJul 23, 2026

    PT action: Raises

    $118.00 → $125.00

  • RBC CapitalJul 23, 2026

    PT action: Maintains

    $130.00 → $130.00

  • Cantor FitzgeraldJul 23, 2026

    PT action: Maintains

    $141.00 → $141.00

  • Evercore ISI GroupJul 23, 2026

    PT action: Raises

    $150.00 → $160.00

  • NeedhamJul 23, 2026

    PT action: Maintains

    $115.00 → $115.00

  • JefferiesJul 23, 2026

    PT action: Raises

    $135.00 → $140.00

  • Piper SandlerJul 23, 2026

    PT action: Maintains

    $140.00 → $140.00

  • BTIGJul 22, 2026

    PT action: Maintains

    $150.00 → $150.00

  • DA DavidsonJul 20, 2026

    PT action: Lowers

    $190.00 → $170.00

  • Cantor FitzgeraldJul 20, 2026

    PT action: Raises

    $122.00 → $141.00

Band uses only the revised target (Current column) from firm actions dated within the last 3 months—not the Prior price.

Avg Target

$144.99

Based on 46 analysts

Analyst Recommendations

Buy (45)Hold (2)Sell (2)

Upside

+6.91%

Market Cap

$140.21B

Financial & Investment Metrics

Next Earnings Date
Oct 28, 2026D-32
P/E Ratio (TTM)84.76
Forward P/E27.09
P/B Ratio11.20
Dividend YieldN/A
Return on Equity (ROE)14.24%
Operating Margin4.06%
Debt to Equity67.54
Beta (Volatility)0.97
52 Week Range$81.24 - $192.97
LowCurrent: $135.62High

Daily editorial mentioning NOW

Price target moves

Financials and Tech Dominate Price Target Revisions as of July 16

The mid-week session saw a flurry of analyst activity across the S&P 500, with financial services and information technology firms capturing the bulk of the attention. As of the data recorded on July 16, 2026, the desks were particularly busy recalibrating expectations for heavyweights like Microsoft and a suite of banking institutions. While some firms leaned into the bullish outlooks for the tech sector, others took a more cautious stance, leading to a divergent set of target adjustments that highlight a split perspective on market momentum.

Who moved targets

The financial sector saw a string of positive revisions, suggesting analysts are finding more value in big banks as the year progresses. BMO Capital was front and center, pushing up targets for Goldman Sachs (from 1070 to 1190) and Visa (from 375 to 387). Baird followed suit, issuing upward adjustments for Wells Fargo, JPMorgan, and Bank of America, signaling a consistent sentiment across the banking landscape.

Tech names also saw significant volatility in target pricing. Mizuho, for example, made a bold statement on Fortinet by raising its target from 86 to 125, while simultaneously trimming its outlook for Microsoft. It is a common occurrence to see firms diverge on the same asset; for instance, while Evercore ISI Group raised its target on Microsoft to 525, both Mizuho and Citigroup pulled back their respective targets for the software titan to 490 and 570. Elsewhere, Tigress Financial delivered a massive jump for Palo Alto Networks, moving from 245 to 430.

Ticker Firm Direction Prior → Current
FTNT Mizuho Up 86 → 125
PANW Tigress Financial Up 245 → 430
BSX Mizuho Down 90 → 70
HCA RBC Capital Down 534 → 435

Reading the revisions

The downward movement was not limited to tech. Healthcare and energy saw notable pruning, with Mizuho adjusting Boston Scientific (from 90 to 70) and RBC Capital lowering HCA Healthcare by nearly 100 points, landing at 435. These adjustments are essential to track because they often reflect a tightening of earnings expectations in current market moves.

Energy names like Devon Energy, APA Corporation, and PR also faced downward pressure from UBS and Citigroup. Even consumer-facing stalwarts were not immune, as Citigroup opted to lower its target on McDonald’s from 375 to 335. This wave of downgrades serves as a reality check for investors, reminding us that consensus targets are moving targets, frequently reacting to sector-specific margin pressures or macroeconomic shifts. Observing these shifts in real-time provides a clearer picture of how institutional analysts are weighing the balance between growth potential and current valuation realities.

Read article →

Insider Sentiment Index (Last 6 Months)

Counts and listings exclude stock awards, gifts, and option exercises—open-market purchases and sales only.

Buy vs Sell (Count)

Insider Buys: 0Insider Sells: 10

Whale Trades (C-Level Large Buys)

No major insider buying detected recently.

Recent Insider Transactions

DateNamePositionTransactionShares
8/31/2026FIPPS PAUL G.OfficerSale at price 147.87 per share.2,034
8/28/2026CANNEY JACQUELINE POfficerSale at price 138.00 per share.7,847
8/27/2026CHAMBERLAIN PAUL EDWARDDirectorSale at price 135.50 per share.2,700
8/13/2026CHAMBERLAIN PAUL EDWARDDirectorSale at price 125.60 per share.1,500
5/28/2026BRIGGS TERESADirectorSale at price 108.70 per share.1,595
5/18/2026FIPPS PAUL G.OfficerSale at price 98.51 per share.1,048
5/14/2026SANDS ANITA MDirectorSale at price 90.14 per share.16,445
5/14/2026CHAMBERLAIN PAUL EDWARDDirectorSale at price 87.23 per share.1,500
5/8/2026FIPPS PAUL G.OfficerSale at price 90.47 per share.151
4/24/2026CANNEY JACQUELINE POfficerSale at price 89.60 per share.8,927

Frequently Asked Questions

Q. What is the current target price and upside for NOW?

A. The current target price for ServiceNow, Inc. is $144.99, which implies a 6.9% upside from the current price of $135.62. This is based on the consensus of 46 Wall Street analysts.

Q. What is the current analyst recommendation for NOW?

A. Currently, there are 10 Strong Buy, 35 Buy, 2 Hold, 1 Sell, and 1 Strong Sell ratings. The overall consensus is STRONG BUY.

Q. Are insiders buying NOW stock recently?

A. Over the past 6 months, there have been 0 insider buys and 10 insider sells. Insider selling is more prominent recently.

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