Amazon.com, Inc. currently holds a strong buy consensus among 62 analysts tracking the stock. As of June 5, 2026, the equity is priced at $253.79, with a mean price target of $312.79. Recent adjustments to these targets include a lift from Truist Securities to $320, while Wells Fargo moderated its outlook to $312.
What analysts show
The current forward P/E ratio stands at 25.73, reflecting the valuation metrics monitored by the analyst pool. Despite 10 instances of meaningful insider selling involving 138,425 shares, the institutional consensus remains focused on the 23.2% upside potential. The spread between the highest target of $350 from TD Cowen and the current price indicates a significant variance in growth expectations for the firm. Detailed AMZN price targets are available for further review.
Sector context
Amazon ranks third in implied upside within the Consumer Discretionary sector, where the average upside is 17.5%. It trails peers like BKNG, which leads with 34.0% upside, but currently outpaces SBUX at 12.9%.