Booking Holdings Inc. Common St (BKNG) is currently trading at $177.86. Based on 36 Wall Street analysts, the average target price is $224.06, implying a 26.0% upside. The consensus recommendation is BUY.

BKNG

Booking Holdings Inc. Common St

Consumer DiscretionaryOpinion: buy

Opinion Criteria: Based on the consensus of Wall Street analysts. Strong Buy (1.0-1.5), Buy (1.5-2.5), Hold (2.5-3.5), Sell (3.5-4.5), Strong Sell (4.5-5.0).

Price (USD)

$177.86

Consensus target price range

Low–high band from analyst PT changes in the last 3 months; median & sample mean vs current price

LowHigh
$175.00$264.00
Current $177.86
Median: $220.00Mean: $224.74Current: $177.86

Recent price target updates (latest 80)

  • JefferiesJul 14, 2026

    PT action: Raises

    $180.00 → $190.00

  • Wells FargoJun 30, 2026

    PT action: Lowers

    $215.00 → $214.00

  • BTIGMay 29, 2026

    PT action: Maintains

    $250.00 → $250.00

  • Argus ResearchApr 30, 2026

    PT action: Raises

    $188.00 → $205.00

  • JP MorganApr 29, 2026

    PT action: Lowers

    $224.00 → $208.00

  • UBSApr 29, 2026

    PT action: Lowers

    $260.00 → $249.00

  • TD CowenApr 29, 2026

    PT action: Lowers

    $240.00 → $230.00

  • RBC CapitalApr 29, 2026

    PT action: Lowers

    $244.00 → $220.00

  • CitigroupApr 29, 2026

    PT action: Lowers

    $250.00 → $225.00

  • OppenheimerApr 29, 2026

    PT action: Lowers

    $240.00 → $215.00

  • Wells FargoApr 29, 2026

    PT action: Raises

    $214.00 → $215.00

  • Evercore ISI GroupApr 29, 2026

    PT action: Lowers

    $250.00 → $245.00

  • Cantor FitzgeraldApr 29, 2026

    PT action: Lowers

    $180.00 → $175.00

  • BarclaysApr 29, 2026

    PT action: Lowers

    $220.00 → $210.00

  • DA DavidsonApr 29, 2026

    PT action: Lowers

    $240.00 → $230.00

  • BairdApr 29, 2026

    PT action: Lowers

    $234.00 → $215.00

  • BTIGApr 29, 2026

    PT action: Maintains

    $250.00 → $250.00

  • UBSApr 27, 2026

    PT action: Raises

    $259.00 → $260.00

  • B. Riley SecuritiesApr 27, 2026

    PT action: Lowers

    $272.00 → $264.00

  • Deutsche BankApr 21, 2026

    PT action: Adjusts

    $5713.00 → $210.00

Band uses only the revised target (Current column) from firm actions dated within the last 3 months—not the Prior price.

Avg Target

$224.06

Based on 36 analysts

Analyst Recommendations

Buy (31)Hold (7)Sell (0)

Upside

+25.98%

Market Cap

$137.82B

Financial & Investment Metrics

Next Earnings Date
Aug 4, 2026D-13
P/E Ratio (TTM)23.43
Forward P/E14.48
P/B RatioN/A
Dividend Yield0.90%
Return on Equity (ROE)N/A
Operating Margin25.04%
Debt to EquityN/A
Beta (Volatility)1.07
52 Week Range$150.14 - $231.80
LowCurrent: $177.86High

Latest News

Daily editorial mentioning BKNG

Price target moves

AMD and Materials Sector Adjustments Lead July 1 Consensus Revisions

The most aggressive move in the latest data, current as of 2026-07-01T00:13:14.031Z, comes from Wells Fargo’s valuation of Advanced Micro Devices (AMD), which surged from 505 to 615. This $110 jump stands in sharp contrast to the more tempered adjustments seen across the broader S&P 500. While AMD captured the spotlight, the Materials sector faced a wave of downward pressure, most notably with B of A Securities lowering its outlook for Celanese (CE) from 72 to 63 and LyondellBasell (LYB) from 68 to 48.

The week in PT changes

The recent session was defined by a distinct push-pull dynamic between the Information Technology and Materials sectors. BTIG joined the bullish camp for Palo Alto Networks (PANW), lifting the target to 380 from 333. Meanwhile, the Financials sector saw a series of nuanced updates; Citigroup and Oppenheimer both adjusted their targets for PNC Financial Services (PNC), settling at 280 and 271, respectively.

The Materials sector, however, faced broad skepticism from analysts. Beyond the aforementioned shifts for CE and LYB, B of A Securities also trimmed its stance on Dow Inc. (DOW), dropping the target to 29 from 35. UBS followed suit, cutting Newmont (NEM) from 140 to 120. These reductions reflect a collective reassessment of the sector's near-term earnings potential.

Ticker Firm Dir Prior→Current
AMD Wells Fargo up 505→615
PANW BTIG up 333→380
ZTS TD Cowen down 150→104
LYB B of A Securities down 68→48

What the data does not say

One detail that warrants scrutiny is the wide gap between individual firm revisions and the broader consensus mean. For instance, while TD Cowen slashed its target for Zoetis (ZTS) to 104 from 150, the resulting 72.6% implied upside suggests that the firm's view is now significantly more conservative than the aggregate market sentiment. Analysts are clearly recalibrating models following recent volatility, but these specific price changes do not inherently signal a change in the underlying business fundamentals or macroeconomic environment. A lower target is often just a mathematical adjustment to match current trading patterns, not necessarily a fundamental critique of the company's long-term value. Investors should be wary of assuming these revisions are predictive of immediate price action, as they primarily represent a reflection of shifting institutional models rather than a mandate on future performance.

Read article

Insider Sentiment Index (Last 6 Months)

Counts and listings exclude stock awards, gifts, and option exercises—open-market purchases and sales only.

Buy vs Sell (Count)

Insider Buys: 0Insider Sells: 10

Whale Trades (C-Level Large Buys)

No major insider buying detected recently.

Recent Insider Transactions

DateNamePositionTransactionShares
5/26/2026MILLONES PETER JGeneral CounselSale at price 162.96 - 165.56 per share.62,500
4/17/2026WITTMAN VANESSA AMESDirectorSale at price 192.00 per share.1,125
4/15/2026FOGEL GLENN DChief Executive OfficerSale at price 183.00 - 186.01 per share.16,726
3/16/2026FOGEL GLENN DChief Executive OfficerSale at price 4262.06 - 4330.20 per share.669
2/17/2026FOGEL GLENN DChief Executive OfficerSale at price 4038.03 - 4131.10 per share.560
2/17/2026FOGEL GLENN DChief Executive OfficerSale at price 4135.91 - 4165.72 per share.452
2/2/2026MYLOD ROBERT J JRDirectorSale at price 5027.53 - 5122.66 per share.40
1/15/2026FOGEL GLENN DChief Executive OfficerSale at price 5147.58 - 5200.25 per share.953
1/15/2026FOGEL GLENN DChief Executive OfficerSale at price 5202.20 - 5219.25 per share.60
1/15/2026WITTMAN VANESSA AMESDirectorSale at price 5191.15 per share.15

Frequently Asked Questions

Q. What is the current target price and upside for BKNG?

A. The current target price for Booking Holdings Inc. Common St is $224.06, which implies a 26.0% upside from the current price of $177.86. This is based on the consensus of 36 Wall Street analysts.

Q. What is the current analyst recommendation for BKNG?

A. Currently, there are 6 Strong Buy, 25 Buy, 7 Hold, 0 Sell, and 0 Strong Sell ratings. The overall consensus is BUY.

Q. Are insiders buying BKNG stock recently?

A. Over the past 6 months, there have been 0 insider buys and 10 insider sells. Insider selling is more prominent recently.

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