Booking Holdings Inc. Common St (BKNG) is currently trading at $163.30. Based on 35 Wall Street analysts, the average target price is $224.41, implying a 37.4% upside. The consensus recommendation is BUY.

BKNG

Booking Holdings Inc. Common St

Consumer DiscretionaryOpinion: buy

Opinion Criteria: Based on the consensus of Wall Street analysts. Strong Buy (1.0-1.5), Buy (1.5-2.5), Hold (2.5-3.5), Sell (3.5-4.5), Strong Sell (4.5-5.0).

View on Yahoo Finance Insider data on Yahoo

Price (USD)

$163.30

Consensus target price range

Low–high band from analyst PT changes in the last 3 months; median & sample mean vs current price

LowHigh

$175.00$6250.00

Current $163.30

Median: $230.00Mean: $871.42Current: $163.30

Recent price target updates (latest 80)

Firm	Date	PT action	Prior → Current
Argus Research	Apr 30, 2026	Raises	$188.00 → $205.00
JP Morgan	Apr 29, 2026	Lowers	$224.00 → $208.00
UBS	Apr 29, 2026	Lowers	$260.00 → $249.00
TD Cowen	Apr 29, 2026	Lowers	$240.00 → $230.00
RBC Capital	Apr 29, 2026	Lowers	$244.00 → $220.00
Citigroup	Apr 29, 2026	Lowers	$250.00 → $225.00
Oppenheimer	Apr 29, 2026	Lowers	$240.00 → $215.00
Wells Fargo	Apr 29, 2026	Raises	$214.00 → $215.00
Evercore ISI Group	Apr 29, 2026	Lowers	$250.00 → $245.00
Cantor Fitzgerald	Apr 29, 2026	Lowers	$180.00 → $175.00
Barclays	Apr 29, 2026	Lowers	$220.00 → $210.00
DA Davidson	Apr 29, 2026	Lowers	$240.00 → $230.00
Baird	Apr 29, 2026	Lowers	$234.00 → $215.00
BTIG	Apr 29, 2026	Maintains	$250.00 → $250.00
UBS	Apr 27, 2026	Raises	$259.00 → $260.00
B. Riley Securities	Apr 27, 2026	Lowers	$272.00 → $264.00
Deutsche Bank	Apr 21, 2026	Adjusts	$5713.00 → $210.00
Wells Fargo	Apr 14, 2026	Lowers	$215.00 → $214.00
B. Riley Securities	Apr 10, 2026	Adjusts	$6800.00 → $272.00
Tigress Financial	Apr 8, 2026	Raises	$244.00 → $260.00
DA Davidson	Apr 8, 2026	Maintains	$240.00 → $240.00
BTIG	Apr 7, 2026	Maintains	$250.00 → $250.00
Truist Securities	Apr 6, 2026	Lowers	$5810.00 → $5780.00
Bernstein	Apr 6, 2026	Adjusts	$4698.00 → $188.00
Wells Fargo	Apr 1, 2026	Lowers	$5456.00 → $5377.00
BTIG	Mar 3, 2026	Maintains	$6250.00 → $6250.00
Morgan Stanley	Feb 24, 2026	Lowers	$6150.00 → $5500.00
JP Morgan	Feb 20, 2026	Lowers	$6250.00 → $5600.00
Susquehanna	Feb 20, 2026	Lowers	$6500.00 → $5000.00
UBS	Feb 19, 2026	Lowers	$6608.00 → $6485.00
Citigroup	Feb 19, 2026	Lowers	$6500.00 → $6250.00
Benchmark	Feb 19, 2026	Lowers	$6400.00 → $5600.00
Piper Sandler	Feb 19, 2026	Lowers	$5750.00 → $5000.00
Oppenheimer	Feb 19, 2026	Lowers	$6500.00 → $6000.00
RBC Capital	Feb 19, 2026	Maintains	$6100.00 → $6100.00
Barclays	Feb 19, 2026	Lowers	$6250.00 → $5500.00
Wells Fargo	Feb 19, 2026	Lowers	$5954.00 → $5456.00
Cantor Fitzgerald	Feb 19, 2026	Lowers	$5830.00 → $4495.00
BMO Capital	Feb 19, 2026	Raises	$6000.00 → $6200.00
DA Davidson	Feb 19, 2026	Lowers	$6600.00 → $6000.00
BTIG	Feb 19, 2026	Maintains	$6250.00 → $6250.00
BTIG	Feb 13, 2026	Maintains	$6250.00 → $6250.00
Wedbush	Feb 6, 2026	Lowers	$6000.00 → $5500.00
Citizens	Feb 4, 2026	—	$0.00 → $0.00
Keybanc	Feb 4, 2026	Lowers	$6630.00 → $6500.00
UBS	Feb 3, 2026	Lowers	$6806.00 → $6608.00
Wells Fargo	Jan 9, 2026	Raises	$5523.00 → $5954.00
Cantor Fitzgerald	Jan 8, 2026	Raises	$5550.00 → $5830.00
Argus Research	Jan 6, 2026	Raises	$6000.00 → $6400.00
Bernstein	Jan 6, 2026	Lowers	$5433.00 → $5407.00
BTIG	Dec 23, 2025	Maintains	$6250.00 → $6250.00
B of A Securities	Nov 24, 2025	Maintains	$6000.00 → $6000.00
BTIG	Nov 24, 2025	Maintains	$6250.00 → $6250.00
Wedbush	Nov 13, 2025	Maintains	$6000.00 → $6000.00
UBS	Oct 29, 2025	Raises	$6743.00 → $6806.00
Benchmark	Oct 29, 2025	Raises	$6200.00 → $6400.00
Truist Securities	Oct 29, 2025	Raises	$5750.00 → $5810.00
Wells Fargo	Oct 29, 2025	Raises	$5443.00 → $5523.00
Cantor Fitzgerald	Oct 29, 2025	Lowers	$5590.00 → $5550.00
Barclays	Oct 29, 2025	Raises	$6000.00 → $6250.00
Keybanc	Oct 29, 2025	Raises	$6450.00 → $6630.00
DA Davidson	Oct 29, 2025	Raises	$6500.00 → $6600.00
BTIG	Oct 29, 2025	Maintains	$6250.00 → $6250.00
Truist Securities	Oct 27, 2025	Raises	$5630.00 → $5750.00
UBS	Oct 24, 2025	Raises	$6363.00 → $6743.00
Keybanc	Oct 23, 2025	Announces	$0.00 → $6450.00
Cantor Fitzgerald	Oct 22, 2025	Lowers	$5660.00 → $5590.00
BTIG	Oct 8, 2025	Maintains	$6250.00 → $6250.00
Wells Fargo	Oct 6, 2025	Raises	$5418.00 → $5443.00
Mizuho	Sep 30, 2025	Announces	$0.00 → $5975.00
BTIG	Sep 4, 2025	Maintains	$6250.00 → $6250.00
Susquehanna	Aug 1, 2025	Raises	$6000.00 → $6500.00
DA Davidson	Jul 31, 2025	Raises	$5750.00 → $6500.00
Citigroup	Jul 30, 2025	Raises	$5560.00 → $6500.00
BMO Capital	Jul 30, 2025	Raises	$5700.00 → $6000.00
B. Riley Securities	Jul 30, 2025	Raises	$6100.00 → $6700.00
Morgan Stanley	Jul 30, 2025	Lowers	$5800.00 → $5650.00
UBS	Jul 30, 2025	Raises	$6300.00 → $6363.00
Wells Fargo	Jul 30, 2025	Raises	$5411.00 → $5418.00
RBC Capital	Jul 30, 2025	Raises	$5900.00 → $6100.00

Argus ResearchApr 30, 2026
PT action: Raises
$188.00 → $205.00
JP MorganApr 29, 2026
PT action: Lowers
$224.00 → $208.00
UBSApr 29, 2026
PT action: Lowers
$260.00 → $249.00
TD CowenApr 29, 2026
PT action: Lowers
$240.00 → $230.00
RBC CapitalApr 29, 2026
PT action: Lowers
$244.00 → $220.00
CitigroupApr 29, 2026
PT action: Lowers
$250.00 → $225.00
OppenheimerApr 29, 2026
PT action: Lowers
$240.00 → $215.00
Wells FargoApr 29, 2026
PT action: Raises
$214.00 → $215.00
Evercore ISI GroupApr 29, 2026
PT action: Lowers
$250.00 → $245.00
Cantor FitzgeraldApr 29, 2026
PT action: Lowers
$180.00 → $175.00
BarclaysApr 29, 2026
PT action: Lowers
$220.00 → $210.00
DA DavidsonApr 29, 2026
PT action: Lowers
$240.00 → $230.00
BairdApr 29, 2026
PT action: Lowers
$234.00 → $215.00
BTIGApr 29, 2026
PT action: Maintains
$250.00 → $250.00
UBSApr 27, 2026
PT action: Raises
$259.00 → $260.00
B. Riley SecuritiesApr 27, 2026
PT action: Lowers
$272.00 → $264.00
Deutsche BankApr 21, 2026
PT action: Adjusts
$5713.00 → $210.00
Wells FargoApr 14, 2026
PT action: Lowers
$215.00 → $214.00
B. Riley SecuritiesApr 10, 2026
PT action: Adjusts
$6800.00 → $272.00
Tigress FinancialApr 8, 2026
PT action: Raises
$244.00 → $260.00
DA DavidsonApr 8, 2026
PT action: Maintains
$240.00 → $240.00
BTIGApr 7, 2026
PT action: Maintains
$250.00 → $250.00
Truist SecuritiesApr 6, 2026
PT action: Lowers
$5810.00 → $5780.00
BernsteinApr 6, 2026
PT action: Adjusts
$4698.00 → $188.00
Wells FargoApr 1, 2026
PT action: Lowers
$5456.00 → $5377.00
BTIGMar 3, 2026
PT action: Maintains
$6250.00 → $6250.00
Morgan StanleyFeb 24, 2026
PT action: Lowers
$6150.00 → $5500.00
JP MorganFeb 20, 2026
PT action: Lowers
$6250.00 → $5600.00
SusquehannaFeb 20, 2026
PT action: Lowers
$6500.00 → $5000.00
UBSFeb 19, 2026
PT action: Lowers
$6608.00 → $6485.00
CitigroupFeb 19, 2026
PT action: Lowers
$6500.00 → $6250.00
BenchmarkFeb 19, 2026
PT action: Lowers
$6400.00 → $5600.00
Piper SandlerFeb 19, 2026
PT action: Lowers
$5750.00 → $5000.00
OppenheimerFeb 19, 2026
PT action: Lowers
$6500.00 → $6000.00
RBC CapitalFeb 19, 2026
PT action: Maintains
$6100.00 → $6100.00
BarclaysFeb 19, 2026
PT action: Lowers
$6250.00 → $5500.00
Wells FargoFeb 19, 2026
PT action: Lowers
$5954.00 → $5456.00
Cantor FitzgeraldFeb 19, 2026
PT action: Lowers
$5830.00 → $4495.00
BMO CapitalFeb 19, 2026
PT action: Raises
$6000.00 → $6200.00
DA DavidsonFeb 19, 2026
PT action: Lowers
$6600.00 → $6000.00
BTIGFeb 19, 2026
PT action: Maintains
$6250.00 → $6250.00
BTIGFeb 13, 2026
PT action: Maintains
$6250.00 → $6250.00
WedbushFeb 6, 2026
PT action: Lowers
$6000.00 → $5500.00
CitizensFeb 4, 2026
PT action: —
$0.00 → $0.00
KeybancFeb 4, 2026
PT action: Lowers
$6630.00 → $6500.00
UBSFeb 3, 2026
PT action: Lowers
$6806.00 → $6608.00
Wells FargoJan 9, 2026
PT action: Raises
$5523.00 → $5954.00
Cantor FitzgeraldJan 8, 2026
PT action: Raises
$5550.00 → $5830.00
Argus ResearchJan 6, 2026
PT action: Raises
$6000.00 → $6400.00
BernsteinJan 6, 2026
PT action: Lowers
$5433.00 → $5407.00
BTIGDec 23, 2025
PT action: Maintains
$6250.00 → $6250.00
B of A SecuritiesNov 24, 2025
PT action: Maintains
$6000.00 → $6000.00
BTIGNov 24, 2025
PT action: Maintains
$6250.00 → $6250.00
WedbushNov 13, 2025
PT action: Maintains
$6000.00 → $6000.00
UBSOct 29, 2025
PT action: Raises
$6743.00 → $6806.00
BenchmarkOct 29, 2025
PT action: Raises
$6200.00 → $6400.00
Truist SecuritiesOct 29, 2025
PT action: Raises
$5750.00 → $5810.00
Wells FargoOct 29, 2025
PT action: Raises
$5443.00 → $5523.00
Cantor FitzgeraldOct 29, 2025
PT action: Lowers
$5590.00 → $5550.00
BarclaysOct 29, 2025
PT action: Raises
$6000.00 → $6250.00
KeybancOct 29, 2025
PT action: Raises
$6450.00 → $6630.00
DA DavidsonOct 29, 2025
PT action: Raises
$6500.00 → $6600.00
BTIGOct 29, 2025
PT action: Maintains
$6250.00 → $6250.00
Truist SecuritiesOct 27, 2025
PT action: Raises
$5630.00 → $5750.00
UBSOct 24, 2025
PT action: Raises
$6363.00 → $6743.00
KeybancOct 23, 2025
PT action: Announces
$0.00 → $6450.00
Cantor FitzgeraldOct 22, 2025
PT action: Lowers
$5660.00 → $5590.00
BTIGOct 8, 2025
PT action: Maintains
$6250.00 → $6250.00
Wells FargoOct 6, 2025
PT action: Raises
$5418.00 → $5443.00
MizuhoSep 30, 2025
PT action: Announces
$0.00 → $5975.00
BTIGSep 4, 2025
PT action: Maintains
$6250.00 → $6250.00
SusquehannaAug 1, 2025
PT action: Raises
$6000.00 → $6500.00
DA DavidsonJul 31, 2025
PT action: Raises
$5750.00 → $6500.00
CitigroupJul 30, 2025
PT action: Raises
$5560.00 → $6500.00
BMO CapitalJul 30, 2025
PT action: Raises
$5700.00 → $6000.00
B. Riley SecuritiesJul 30, 2025
PT action: Raises
$6100.00 → $6700.00
Morgan StanleyJul 30, 2025
PT action: Lowers
$5800.00 → $5650.00
UBSJul 30, 2025
PT action: Raises
$6300.00 → $6363.00
Wells FargoJul 30, 2025
PT action: Raises
$5411.00 → $5418.00
RBC CapitalJul 30, 2025
PT action: Raises
$5900.00 → $6100.00

Band uses only the revised target (Current column) from firm actions dated within the last 3 months—not the Prior price.

Avg Target

$224.41

Based on 35 analysts

Analyst Recommendations

Buy (30)Hold (7)Sell (0)

Upside

+37.42%

Market Cap

$126.54B

Financial & Investment Metrics

Next Earnings Date

Jul 29, 2026D-64

P/E Ratio (TTM)21.52

Forward P/E13.27

P/B RatioN/A

Dividend Yield1.00%

Return on Equity (ROE)N/A

Operating Margin25.04%

Debt to EquityN/A

Beta (Volatility)1.10

52 Week Range$150.14 - $233.58

LowCurrent: $163.30High

Latest News

Booking Holdings (BKNG) Launches Unified “BKNG Ads” Platform to Streamline Advertising Across Brands

Insider Monkey5/25/2026

DA Davidson and TD Cowen Cut Booking Holdings (BKNG) Price Targets

Insider Monkey5/25/2026

Insider Sentiment Index (Last 6 Months)

Counts and listings exclude stock awards, gifts, and option exercises—open-market purchases and sales only.

Buy vs Sell (Count)

Insider Buys: 0Insider Sells: 10

Whale Trades (C-Level Large Buys)

No major insider buying detected recently.

Recent Insider Transactions

Date	Name	Position	Transaction	Shares
4/17/2026	WITTMAN VANESSA AMES	Director	Sale at price 192.00 per share.	1,125
4/15/2026	FOGEL GLENN D	Chief Executive Officer	Sale at price 183.00 - 186.01 per share.	16,726
3/16/2026	FOGEL GLENN D	Chief Executive Officer	Sale at price 4262.06 - 4330.20 per share.	669
2/17/2026	FOGEL GLENN D	Chief Executive Officer	Sale at price 4038.03 - 4131.10 per share.	560
2/17/2026	FOGEL GLENN D	Chief Executive Officer	Sale at price 4135.91 - 4165.72 per share.	452
2/2/2026	MYLOD ROBERT J JR	Director	Sale at price 5027.53 - 5122.66 per share.	40
1/15/2026	WITTMAN VANESSA AMES	Director	Sale at price 5191.15 per share.	15
1/15/2026	FOGEL GLENN D	Chief Executive Officer	Sale at price 5147.58 - 5200.25 per share.	953
1/15/2026	FOGEL GLENN D	Chief Executive Officer	Sale at price 5202.20 - 5219.25 per share.	60
1/2/2026	MYLOD ROBERT J JR	Director	Sale at price 5253.60 - 5356.00 per share.	40

Frequently Asked Questions

Q. What is the current target price and upside for BKNG?

A. The current target price for Booking Holdings Inc. Common St is $224.41, which implies a 37.4% upside from the current price of $163.30. This is based on the consensus of 35 Wall Street analysts.

Q. What is the current analyst recommendation for BKNG?

A. Currently, there are 6 Strong Buy, 24 Buy, 7 Hold, 0 Sell, and 0 Strong Sell ratings. The overall consensus is BUY.

Q. Are insiders buying BKNG stock recently?

A. Over the past 6 months, there have been 0 insider buys and 10 insider sells. Insider selling is more prominent recently.

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