Clorox Company (The) (CLX) is currently trading at $95.76. Based on 17 Wall Street analysts, the average target price is $104.65, implying a 9.3% upside. The consensus recommendation is HOLD.

CLX

Clorox Company (The)

Consumer StaplesOpinion: hold

Opinion Criteria: Based on the consensus of Wall Street analysts. Strong Buy (1.0-1.5), Buy (1.5-2.5), Hold (2.5-3.5), Sell (3.5-4.5), Strong Sell (4.5-5.0).

Price (USD)

$95.76

Consensus target price range

Low–high band from analyst PT changes in the last 3 months; median & sample mean vs current price

LowHigh
$85.00$110.00
Current $95.76
Median: $95.00Mean: $95.55Current: $95.76

Recent price target updates (latest 80)

  • BarclaysJul 21, 2026

    PT action: Raises

    $85.00 → $86.00

  • BNP ParibasJul 20, 2026

    PT action: Lowers

    $97.00 → $95.00

  • JP MorganJul 16, 2026

    PT action: Lowers

    $95.00 → $92.00

  • UBSJul 16, 2026

    PT action: Raises

    $96.00 → $100.00

  • Wells FargoMay 18, 2026

    PT action: Lowers

    $100.00 → $95.00

  • BarclaysMay 4, 2026

    PT action: Lowers

    $102.00 → $85.00

  • UBSMay 1, 2026

    PT action: Lowers

    $110.00 → $96.00

  • CitigroupMay 1, 2026

    PT action: Lowers

    $110.00 → $97.00

  • JP MorganMay 1, 2026

    PT action: Lowers

    $99.00 → $95.00

  • Wells FargoMay 1, 2026

    PT action: Lowers

    $110.00 → $100.00

  • Evercore ISI GroupMay 1, 2026

    PT action: Lowers

    $115.00 → $110.00

  • Morgan StanleyApr 23, 2026

    PT action: Lowers

    $136.00 → $110.00

  • JefferiesApr 21, 2026

    PT action: Lowers

    $151.00 → $139.00

  • JP MorganApr 17, 2026

    PT action: Lowers

    $117.00 → $99.00

  • CitigroupApr 15, 2026

    PT action: Lowers

    $115.00 → $110.00

  • BarclaysApr 15, 2026

    PT action: Lowers

    $109.00 → $102.00

  • BarclaysApr 14, 2026

    PT action: Lowers

    $109.00 → $102.00

  • Wells FargoApr 8, 2026

    PT action: Lowers

    $125.00 → $110.00

  • UBSApr 7, 2026

    PT action: Lowers

    $121.00 → $110.00

  • Deutsche BankMar 30, 2026

    PT action: Lowers

    $112.00 → $101.00

Band uses only the revised target (Current column) from firm actions dated within the last 3 months—not the Prior price.

Avg Target

$104.65

Based on 17 analysts

Analyst Recommendations

Buy (2)Hold (13)Sell (4)

Upside

+9.28%

Market Cap

$0.00B

Financial & Investment Metrics

P/E Ratio (TTM)15.57
Forward P/E15.92
P/B RatioN/A
Dividend Yield5.18%
Return on Equity (ROE)546.10%
Operating Margin17.01%
Debt to Equity4876.09
Beta (Volatility)0.53
52 Week Range$84.70 - $132.03
LowCurrent: $95.76High

Latest News

Daily editorial mentioning CLX

Price target moves

Financials Lead Upgrades as RBC Capital Trims Communication Services Targets

The latest round of Wall Street price target revisions, as of July 21, 2026, reveals a distinct divide. Upgrades are concentrated within the financial services sector, where analysts are signaling increased confidence in capital markets and regional banking firms.

Conversely, the downward revisions are heavily skewed toward the communication services sector. Several major industry players saw their price targets cut significantly, reflecting a notable shift in sentiment from firms like RBC Capital.

Firm-level moves

The financial sector dominated the positive momentum. Citigroup led the charge with a double-up, raising PNC from 280 to 290 and JPM from 325 to 360. Simultaneously, JPMorgan analysts provided a boost to their own sector peers, lifting MCO from 530 to 600 and SPGI from 535 to 555. GE also garnered attention with a substantial move, as JPMorgan pushed the target from 335 to 400.

Ticker Firm Dir Prior→Current
JPM Citigroup UP 325→360
MCO JP Morgan UP 530→600
GE JP Morgan UP 335→400
CHTR RBC Capital DOWN 220→160

The communication services sector faced a difficult day. RBC Capital issued a series of downward adjustments, most notably slashing Charter Communications (CHTR) from 220 to 160. This 60-point drop is particularly aggressive, standing well apart from the broader consensus mean for the stock. Others in the sector, including T, VZ, and CMCSA, also saw their targets reduced by the same analyst desk.

Context

The breadth of these revisions suggests that sectoral themes are currently driving analyst behavior more than idiosyncratic news. While the financial sector is seeing upward momentum tied to valuation adjustments in major institutions like CB—which JP Morgan nudged up to 374—the communication services sector is grappling with a broader re-rating.

For those tracking the full scope of these shifts, the daily moves report provides the complete dataset. The discrepancy between the enthusiastic support for financial firms and the cautious outlook for telecom and cable providers highlights a market currently prioritizing balance sheet strength over growth speculation. Investors should observe how these target changes shift the implied upside, particularly where analysts have significantly lowered the bar for communication giants like CHTR, which now carries a 62.5% implied upside relative to its revised target.

Read article

Insider Sentiment Index (Last 6 Months)

Counts and listings exclude stock awards, gifts, and option exercises—open-market purchases and sales only.

Buy vs Sell (Count)

Insider Buys: 3Insider Sells: 4

Whale Trades (C-Level Large Buys)

Major insider buying detected recently.

BREBER PIERRE R. (Director) - 5,000 shares

Recent Insider Transactions

DateNamePositionTransactionShares
5/5/2026BREBER PIERRE R.DirectorPurchase at price 85.82 per share.5,000
11/21/2025BREBER PIERRE R.DirectorPurchase at price 104.13 per share.4,000
9/4/2025REYNOLDS ERIC HChief Operating OfficerSale at price 123.78 per share.15,041
5/7/2025BREBER PIERRE R.DirectorPurchase at price 136.57 per share.4,000
3/11/2025MARRINER KIRSTENOfficerSale at price 150.00 - 153.46 per share.8,227
12/16/2024HILT ANGELA CHRISTINEOfficerSale at price 165.38 - 166.07 per share.1,248
9/6/2024HILT ANGELA CHRISTINEOfficerSale at price 165.52 per share.1,733

Frequently Asked Questions

Q. What is the current target price and upside for CLX?

A. The current target price for Clorox Company (The) is $104.65, which implies a 9.3% upside from the current price of $95.76. This is based on the consensus of 17 Wall Street analysts.

Q. What is the current analyst recommendation for CLX?

A. Currently, there are 0 Strong Buy, 2 Buy, 13 Hold, 2 Sell, and 2 Strong Sell ratings. The overall consensus is HOLD.

Q. Are insiders buying CLX stock recently?

A. Over the past 6 months, there have been 3 insider buys and 4 insider sells. Insider selling is more prominent recently.

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