Kroger Company (The) (KR) is currently trading at $58.74. Based on 22 Wall Street analysts, the average target price is $67.91, implying a 15.6% upside. The consensus recommendation is BUY.

Over the past 30 days, the feed records 0 target raises and 4 target cuts for KR. Over the past 90 days, the feed records 0 target raises and 6 target cuts for KR.

KR

Kroger Company (The)

Consumer StaplesOpinion: buy

Opinion Criteria: Based on the consensus of Wall Street analysts. Strong Buy (1.0-1.5), Buy (1.5-2.5), Hold (2.5-3.5), Sell (3.5-4.5), Strong Sell (4.5-5.0).

Price (USD)

$58.74

Consensus target price range

Low–high band from analyst PT changes in the last 3 months; median & sample mean vs current price

LowHigh
$57.00$78.00
Current $58.74
Median: $71.00Mean: $70.29Current: $58.74

Recent price target updates (latest 80)

  • GuggenheimSep 15, 2026

    PT action: Lowers

    $71.00 → $66.00

  • Telsey Advisory GroupSep 14, 2026

    PT action: Lowers

    $78.00 → $75.00

  • Evercore ISI GroupSep 14, 2026

    PT action: Lowers

    $75.00 → $70.00

  • CitigroupSep 1, 2026

    PT action: Lowers

    $61.00 → $57.00

  • Evercore ISI GroupAug 11, 2026

    PT action: Lowers

    $78.00 → $75.00

  • Evercore ISI GroupJul 7, 2026

    PT action: Lowers

    $80.00 → $78.00

  • GuggenheimJul 2, 2026

    PT action: Maintains

    $71.00 → $71.00

  • CitigroupJun 23, 2026

    PT action: Lowers

    $71.00 → $61.00

  • UBSJun 22, 2026

    PT action: Lowers

    $70.00 → $63.00

  • Telsey Advisory GroupJun 22, 2026

    PT action: Lowers

    $82.00 → $78.00

  • GuggenheimJun 22, 2026

    PT action: Lowers

    $78.00 → $71.00

  • BarclaysJun 22, 2026

    PT action: Lowers

    $68.00 → $61.00

  • Morgan StanleyJun 22, 2026

    PT action: Lowers

    $73.00 → $67.00

  • JP MorganJun 11, 2026

    PT action: Lowers

    $72.00 → $70.00

  • Evercore ISI GroupMar 9, 2026

    PT action: Raises

    $81.00 → $83.00

  • CitigroupMar 9, 2026

    PT action: Raises

    $68.00 → $71.00

  • Roth CapitalMar 6, 2026

    PT action: Raises

    $75.00 → $78.00

  • Morgan StanleyMar 6, 2026

    PT action: Raises

    $67.00 → $73.00

  • Telsey Advisory GroupMar 5, 2026

    PT action: Raises

    $80.00 → $82.00

  • Wells FargoFeb 25, 2026

    PT action: Lowers

    $70.00 → $68.00

Band uses only the revised target (Current column) from firm actions dated within the last 3 months—not the Prior price.

Avg Target

$67.91

Based on 22 analysts

Analyst Recommendations

Buy (11)Hold (13)Sell (0)

Upside

+15.61%

Market Cap

$34.69B

Financial & Investment Metrics

Next Earnings Date
Dec 3, 2026D-68
P/E Ratio (TTM)31.75
Forward P/E10.66
P/B Ratio5.99
Dividend Yield2.66%
Return on Equity (ROE)14.44%
Operating Margin2.98%
Debt to Equity413.24
Beta (Volatility)0.41
52 Week Range$54.15 - $76.58
LowCurrent: $58.74High

Latest News

Daily editorial mentioning KR

Price target moves

PANW Sees Wave of Upgrades While Utilities Face Target Cuts

Price target revisions across our large-cap tracking universe were evenly split over the trailing 14 days, with 12 upward adjustments matching exactly 12 downward cuts. Yet beneath that balanced headline count lies a sharp divergence in where analysts are finding momentum versus where they are trimming expectations.

Enterprise cybersecurity and select energy names drew aggressive upward adjustments, led by a cluster of higher targets for Palo Alto Networks. Meanwhile, regulated utilities and financial intermediaries absorbed some of the steepest downward target revisions across the board.

Firm-level moves

The tech sector experienced polarized action. Palo Alto Networks (PANW) was the single most upgraded ticker in the dataset, capturing four upward target adjustments on September 2 alone. Citigroup lifted its target from $400 to $410, Oppenheimer boosted its figure from $400 to $450, and Piper Sandler raised its objective from $345 to $410. Roth Capital made the most dramatic single shift, leaping from $210 to $300. In contrast, Oracle (ORCL) took a cut on September 2 as Jefferies lowered its target from $320 to $290, despite the stock retaining a high 66.0% consensus implied upside.

Energy equities enjoyed steady positive adjustments. Raymond James raised APA from $50 to $54 on September 2, even with the stock trading slightly ahead of its consensus benchmark at -1.4% implied upside. ONEOK (OKE) picked up two boosts on September 2: Truist Securities adjusted its target from $93 to $104, while Jefferies went from $95 to $105. Goldman Sachs also took Antero Resources (AR) higher, lifting its target from $42 to $48.

Healthcare and industrials also saw selective optimism. Medtronic (MDT) gained ground on September 2 with Truist lifting its target from $86 to $99 and Wells Fargo nudging from $102 to $104. In industrials, Morgan Stanley boosted Rockwell Automation (ROK) from $525 to $545. In real estate, Scotiabank raised Ventas (VTR) from $93 to $95.

Ticker Firm Dir Prior→Current
PANW Oppenheimer Up $400 → $450
PCG JP Morgan Down $25 → $18
AR Goldman Sachs Up $42 → $48
EIX JP Morgan Down $82 → $61

The downgrade ledger was dominated by utility cuts and steady trims across insurance and real estate. JP Morgan instituted heavy reductions in the utility space on September 2, cutting PG&E (PCG) from $25 to $18, Edison International (EIX) from $82 to $61, and Sempra (SRE) from $113 to $102. Sempra had already seen a cut the previous day when Jefferies pulled its target from $101 to $97.

Financial broker Aon (AON) faced three consecutive trims across two days: Piper Sandler lowered its target from $391 to $349 on September 1, BMO Capital moved from $375 to $360 that same day, and Evercore ISI Group stepped down from $436 to $423 on September 2. Real estate was pressured by Mizuho, which lowered Extra Space Storage (EXR) from $155 to $152 and VICI Properties (VICI) from $30 to $27 on September 2, alongside Scotiabank trimming Public Storage (PSA) from $346 to $343. In consumer staples, Citigroup reduced Kroger (KR) from $61 to $57 on September 1.

Context

It is important to understand that an isolated target revision by a single broker reflects an individual analyst's framework, which often sits above or below the broader consensus mean target calculated across the entire Street. That spread between individual broker ambition and consensus reality is visible throughout the latest price target moves.

Take the utility names as an example: despite JP Morgan's sharp cuts to EIX, SRE, and PCG, the aggregate consensus mean still models double-digit upside across the group—reaching 55.9% for PCG and 25.4% for EIX according to data compiled as of 2026-09-03T01:01:32.603Z. That wide gap shows that historical consensus averages often lag behind sudden, aggressive single-firm recalibrations.

Conversely, for names like PANW, the cluster of target hikes clustered tightly around the $410 to $450 range (excluding Roth's lower base), providing a unified signal of revised expectations that lifts the consensus baseline in unison. Watching where multiple firms converge on a single ticker remains far more telling than isolated single-broker moves.

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Insider Sentiment Index (Last 6 Months)

Counts and listings exclude stock awards, gifts, and option exercises—open-market purchases and sales only.

Buy vs Sell (Count)

Insider Buys: 0Insider Sells: 10

Whale Trades (C-Level Large Buys)

No major insider buying detected recently.

Recent Insider Transactions

DateNamePositionTransactionShares
9/18/2026ADCOCK MARY ELLENOfficerSale at price 60.64 - 60.74 per share.72,901
7/14/2026COSSET YAELOfficerSale at price 58.80 per share.30,000
7/16/2025MOORE CLYDE RDirectorSale at price 71.61 per share.3,810
7/11/2025MOORE CLYDE RDirectorSale at price 70.50 per share.26,814
6/27/2025ADCOCK MARY ELLENOfficerSale at price 71.16 per share.34,250
6/25/2025ARREAGA GABRIELOfficerSale at price 72.44 per share.37,960
6/23/2025FIKE CARIN LOfficer and TreasurerSale at price 73.75 - 73.84 per share.16,475
6/23/2025MASSA TIMOTHY AOfficerSale at price 74.00 per share.8,415
6/23/2025COSSET YAELOfficerSale at price 73.49 per share.71,224
4/23/2025WHEATLEY CHRISTINE STRICKOfficerSale at price 72.07 per share.30,000

Frequently Asked Questions

Q. What is the current target price and upside for KR?

A. The current target price for Kroger Company (The) is $67.91, which implies a 15.6% upside from the current price of $58.74. This is based on the consensus of 22 Wall Street analysts.

Q. What is the current analyst recommendation for KR?

A. Currently, there are 0 Strong Buy, 11 Buy, 13 Hold, 0 Sell, and 0 Strong Sell ratings. The overall consensus is BUY.

Q. Are insiders buying KR stock recently?

A. Over the past 6 months, there have been 0 insider buys and 10 insider sells. Insider selling is more prominent recently.

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