Pepsico, Inc. (PEP) is currently trading at $135.65. Based on 22 Wall Street analysts, the average target price is $155.91, implying a 14.9% upside. The consensus recommendation is HOLD.

PEP

Pepsico, Inc.

Consumer StaplesOpinion: hold

Opinion Criteria: Based on the consensus of Wall Street analysts. Strong Buy (1.0-1.5), Buy (1.5-2.5), Hold (2.5-3.5), Sell (3.5-4.5), Strong Sell (4.5-5.0).

Price (USD)

$135.65

Consensus target price range

Low–high band from analyst PT changes in the last 3 months; median & sample mean vs current price

LowHigh
$138.00$183.00
Current $135.65
Median: $152.00Mean: $156.10Current: $135.65

Recent price target updates (latest 80)

  • BarclaysJul 21, 2026

    PT action: Raises

    $138.00 → $142.00

  • BarclaysJul 10, 2026

    PT action: Lowers

    $144.00 → $138.00

  • JefferiesJul 10, 2026

    PT action: Lowers

    $162.00 → $152.00

  • TD CowenJul 10, 2026

    PT action: Lowers

    $150.00 → $145.00

  • Morgan StanleyJul 10, 2026

    PT action: Lowers

    $180.00 → $160.00

  • RBC CapitalJul 10, 2026

    PT action: Lowers

    $163.00 → $161.00

  • Wells FargoJul 10, 2026

    PT action: Lowers

    $150.00 → $140.00

  • CitigroupJul 10, 2026

    PT action: Lowers

    $170.00 → $145.00

  • BNP ParibasJul 8, 2026

    PT action: Lowers

    $195.00 → $183.00

  • UBSJul 2, 2026

    PT action: Lowers

    $186.00 → $172.00

  • BarclaysJul 2, 2026

    PT action: Lowers

    $158.00 → $144.00

  • JP MorganJul 1, 2026

    PT action: Lowers

    $178.00 → $170.00

  • CitigroupJun 25, 2026

    PT action: Lowers

    $182.00 → $170.00

  • B of A SecuritiesJun 25, 2026

    PT action: Lowers

    $173.00 → $164.00

  • Deutsche BankJun 18, 2026

    PT action: Lowers

    $173.00 → $168.00

  • Piper SandlerJun 12, 2026

    PT action: Lowers

    $181.00 → $178.00

  • BernsteinJun 12, 2026

    PT action: Announces

    $0.00 → $143.00

  • TD CowenJun 11, 2026

    PT action: Lowers

    $165.00 → $150.00

  • BernsteinJun 11, 2026

    PT action: Announces

    $0.00 → $143.00

  • Wells FargoJun 5, 2026

    PT action: Lowers

    $160.00 → $150.00

Band uses only the revised target (Current column) from firm actions dated within the last 3 months—not the Prior price.

Avg Target

$155.91

Based on 22 analysts

Analyst Recommendations

Buy (7)Hold (16)Sell (1)

Upside

+14.93%

Market Cap

$185.30B

Financial & Investment Metrics

Next Earnings Date
Oct 8, 2026D-78
P/E Ratio (TTM)17.78
Forward P/E15.09
P/B Ratio8.68
Dividend Yield4.39%
Return on Equity (ROE)51.51%
Operating Margin16.84%
Debt to Equity238.95
Beta (Volatility)0.37
52 Week Range$133.95 - $171.48
LowCurrent: $135.65High

Latest News

Daily editorial mentioning PEP

Price target moves

B of A Healthcare Adjustments and Energy Downgrades Define Recent Data

The past 14 days of consensus target-price revisions, as of July 13, 2026, reveal a notable tug-of-war between bullish healthcare sentiment and a concentrated wave of downward pressure hitting the energy and consumer staples sectors. While analysts are actively adjusting their outlooks, the sheer volume of bearish revisions suggests a cautious recalibration in specific, high-exposure industries.

Data shows that firms like B of A Securities have been particularly active, elevating targets across a range of healthcare stalwarts. Conversely, energy names and PepsiCo are facing a series of downward revisions from multiple houses, indicating a shift in consensus expectations that investors should weigh against the broader sector performance tracked on our latest moves page.

Firm-level moves

Healthcare has seen a clear pattern of upward revisions. B of A Securities adjusted Eli Lilly (LLY) from $1251 to $1334, while also lifting AbbVie (ABBV) from $234 to $276. Johnson & Johnson (JNJ) saw a modest bump from $254 to $263. Interestingly, Pfizer (PFE) bucked this trend within the same sector, with B of A lowering its target from $27 to $26.

Energy remains under the microscope, characterized by a wave of skepticism regarding Range Resources (RRC). RRC received three separate downward revisions on July 10, with targets falling from $49 to $44 (UBS), $46 to $43 (Truist), and $53 to $52 (Stephens & Co.). APA Corp also saw a cut from Truist, moving from $39 to $38. Similarly, PepsiCo (PEP) faced a barrage of four downgrades in a single day, with firms including Barclays, Jefferies, TD Cowen, and Morgan Stanley collectively pulling their targets down, with the most significant shift coming from Morgan Stanley at $180 to $160.

Ticker Firm Dir Prior→Current
ABBV B of A Up $234→$276
MSFT Argus Down $620→$510
RRC UBS Down $49→$44
PEP Morgan Stanley Down $180→$160

Context

The most striking outlier in this data set is the revision for Microsoft (MSFT). Argus Research slashed its target from $620 to $510, a significant deviation from the prevailing sentiment for the tech giant. This move stands out sharply against the more incremental adjustments seen elsewhere in the industrials or financials sectors, such as the uptick in BlackRock (BLK) to $1145.

It is helpful to observe how geography and sector concentration dictate these moves. The cluster of downgrades for RRC and PEP suggests that institutional analysts are responding to common industry-wide headwinds rather than isolated company performance issues. By contrast, the healthcare upgrades appear to be individual firm-specific calls, reflecting a more idiosyncratic approach to valuation in the current climate. Watching these trends helps clarify whether a move represents a sector-wide signal or a singular, house-specific revision.

Read article
Price target moves

B of A Securities Adjusts Healthcare Targets as Energy Sector Faces Trims

Price target moves

Healthcare and Energy Dominate July Price Target Revisions

Price target moves

LLY Target Climbs $89 as Healthcare Sector Faces Divergent Price Revisions

Price target moves

GIS and STZ Lead Target Revision Activity Across 24 S&P 500 Firms

Price target moves

GIS Consensus Divergence and CHTR Target Slash Lead July Activity

Price target moves

General Mills Target Adjustments Lead Volatile Mid-Week Activity

Price target moves

GIS Sees Mixed Sentiment as CHTR and XOM Targets Face Reductions

Price target moves

NKE Faces Multiple Target Cuts as IT Upgrades Highlight July 2 Data

Price target moves

Financials Rally as Truist Adjusts Targets; NKE Faces Multiple Cuts

Price target moves

Financials Lead Upgrades as NKE and MKC Face Mixed Target Revisions

Price target moves

Financials Rally on Truist Upgrades While NKE Faces Target Cuts

Price target moves

MU and QCOM Lead IT Upgrades While Consumer Staples Face PT Cuts

Price target moves

Micron Price Target Swings and Real Estate Downgrades Define June 18 Activity

Price target moves

MU Targets Surge as Real Estate Sector Faces Scotiabank Downgrades

Price target moves

Micron Targets Surge; Real Estate and Utilities Face Broad PT Trims

Price target moves

ROKU Activity Dominates Revisions as Real Estate Faces Broad Cuts

Price target moves

UNH Target Lifted $62 as ADBE Sees Broad Consensus Downward Reset

Price target moves

ROKU Activity Dominates Price Target Revisions Amid Broad ADBE Cuts

Price target moves

ROKU Sentiment Lifts as ADBE Faces Broad Consensus Target Reductions

Price target moves

Adobe Dominates Downgrades While Energy and Comms See Broad Upgrades

Price target moves

Energy Upgrades and Heavy ADBE Downgrades Define Mid-June Consensus

Price target moves

ADBE Faces Broad Target Cuts as Energy Stocks Climb on Revisions

Price target moves

NKE Target Cuts Dominate as HON Sees Mixed Revision Activity

Insider Sentiment Index (Last 6 Months)

Counts and listings exclude stock awards, gifts, and option exercises—open-market purchases and sales only.

Buy vs Sell (Count)

Insider Buys: 0Insider Sells: 9

Whale Trades (C-Level Large Buys)

No major insider buying detected recently.

Recent Insider Transactions

DateNamePositionTransactionShares
3/4/2026WILLEMSEN EUGENEOfficerSale at price 164.44 - 164.46 per share.6,500
3/2/2026LAGUARTA RAMON LChief Executive OfficerSale at price 167.39 per share.27,945
3/4/2025GALLAGHER MARIE TOfficerSale at price 159.55 per share.25,000
3/3/2025LAGUARTA RAMON LChief Executive OfficerSale at price 154.90 per share.50,000
3/3/2025KRISHNAN RAMKUMARChief Executive OfficerSale at price 150.91 - 153.51 per share.9,925
3/3/2025WILLIAMS STEVEN COfficerSale at price 150.89 per share.17,978
3/3/2025WILLEMSEN EUGENEOfficerSale at price 154.33 per share.10,000
3/3/2025FLAVELL DAVID JAMESGeneral CounselSale at price 150.90 per share.6,906
2/27/2025SANTILLI PAULA ALEJANDRAOfficerSale at price 151.90 per share.7,777

Frequently Asked Questions

Q. What is the current target price and upside for PEP?

A. The current target price for Pepsico, Inc. is $155.91, which implies a 14.9% upside from the current price of $135.65. This is based on the consensus of 22 Wall Street analysts.

Q. What is the current analyst recommendation for PEP?

A. Currently, there are 4 Strong Buy, 3 Buy, 16 Hold, 1 Sell, and 0 Strong Sell ratings. The overall consensus is HOLD.

Q. Are insiders buying PEP stock recently?

A. Over the past 6 months, there have been 0 insider buys and 9 insider sells. Insider selling is more prominent recently.

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