Pfizer, Inc. (PFE) is currently trading at $28.67. Based on 26 Wall Street analysts, the average target price is $28.88, implying a 0.7% upside. The consensus recommendation is BUY.

Over the past 30 days, the feed records 1 target raise and 0 target cuts for PFE. Over the past 90 days, the feed records 1 target raise and 6 target cuts for PFE.

PFE

Pfizer, Inc.

HealthcareOpinion: buy

Opinion Criteria: Based on the consensus of Wall Street analysts. Strong Buy (1.0-1.5), Buy (1.5-2.5), Hold (2.5-3.5), Sell (3.5-4.5), Strong Sell (4.5-5.0).

Price (USD)

$28.67

Consensus target price range

Low–high band from analyst PT changes in the last 3 months; median & sample mean vs current price

LowHigh
$26.00$35.00
Current $28.67
Median: $29.00Mean: $29.38Current: $28.67

Recent price target updates (latest 80)

  • HSBCSep 10, 2026

    PT action: Raises

    $28.00 → $30.00

  • GuggenheimAug 7, 2026

    PT action: Lowers

    $35.00 → $31.00

  • BMO CapitalJul 13, 2026

    PT action: Lowers

    $34.00 → $30.00

  • GuggenheimJul 13, 2026

    PT action: Lowers

    $36.00 → $35.00

  • B of A SecuritiesJul 10, 2026

    PT action: Lowers

    $27.00 → $26.00

  • JP MorganJul 8, 2026

    PT action: Lowers

    $30.00 → $28.00

  • Cantor FitzgeraldJul 6, 2026

    PT action: Maintains

    $27.00 → $27.00

  • HSBCJul 6, 2026

    PT action: Lowers

    $32.00 → $28.00

  • RBC CapitalJun 10, 2026

    PT action: Maintains

    $25.00 → $25.00

  • CitigroupApr 29, 2026

    PT action: Raises

    $26.00 → $27.00

  • RBC CapitalApr 20, 2026

    PT action: Maintains

    $25.00 → $25.00

  • CICCApr 16, 2026

    PT action: Announces

    $0.00 → $33.00

  • UBSApr 13, 2026

    PT action: Raises

    $25.00 → $27.00

  • Morgan StanleyApr 10, 2026

    PT action: Raises

    $27.00 → $28.00

  • B of A SecuritiesApr 9, 2026

    PT action: Lowers

    $27.00 → $26.00

  • GuggenheimMar 24, 2026

    PT action: Raises

    $35.00 → $36.00

  • HSBCMar 17, 2026

    PT action: Raises

    $29.00 → $32.00

  • Argus ResearchMar 2, 2026

    PT action: Announces

    $0.00 → $35.00

  • RBC CapitalFeb 25, 2026

    PT action: Announces

    $0.00 → $25.00

  • BarclaysFeb 20, 2026

    PT action: Announces

    $0.00 → $25.00

Band uses only the revised target (Current column) from firm actions dated within the last 3 months—not the Prior price.

Avg Target

$28.88

Based on 26 analysts

Analyst Recommendations

Buy (10)Hold (16)Sell (2)

Upside

+0.72%

Market Cap

$163.41B

Financial & Investment Metrics

Next Earnings Date
Nov 3, 2026D-38
P/E Ratio (TTM)37.72
Forward P/E9.90
P/B Ratio1.92
Dividend Yield6.00%
Return on Equity (ROE)5.01%
Operating Margin27.88%
Debt to Equity74.25
Beta (Volatility)0.30
52 Week Range$23.62 - $29.21
LowCurrent: $28.67High

Daily editorial mentioning PFE

Price target moves

LLY Target Climbs $89 as Healthcare Sector Faces Divergent Price Revisions

The most aggressive move in the latest data, as of July 9, 2026, involves Eli Lilly (LLY). Truist Securities pushed its target to $1,370 from $1,281, a significant $89 upward adjustment that signals continued confidence in the drugmaker’s pipeline. This shift stands in contrast to the broader trend seen among its peers, where several major names endured downward revisions.

The week in PT changes

Financials saw a flurry of activity yesterday, with UBS acting as the primary catalyst. The firm adjusted its outlook for four different names in the sector, nudging MetLife (MET) up to $105 from $102 and lifting Aon (AON) to $383 from $360. Perhaps more telling was the move on Chubb (CB), where the target jumped from $340 to $369, even as the implied upside dipped into negative territory. Schwab (SCHW) also received a boost, moving to $122 from $119.

Healthcare, however, remains the epicenter of conflicting sentiment. While LLY saw upward momentum from both Truist and Morgan Stanley—the latter raising its mark to $1,347—other stalwarts faced cuts. Morgan Stanley lowered its target for Regeneron (REGN) by $58, taking it to $730, and trimmed Gilead (GILD) to $166. Meanwhile, JP Morgan lowered its outlook for Pfizer (PFE) to $28 from $30.

Elsewhere, the industrial and materials sectors showed incremental adjustments. Martin Marietta Materials (MLM) saw a modest lift from Citigroup to $737, while Vulcan Materials (VMC) was pulled down slightly by UBS to $349. In the technology space, Palo Alto Networks (PANW) faced a sharp downward revision, with Evercore ISI Group cutting its target by $55 to $320.

Ticker Firm Dir Prior→Current
LLY Truist Securities Up 1281→1370
PANW Evercore ISI Group Down 375→320
AON UBS Up 360→383
VICI Morgan Stanley Down 38→31

What the data does not say

These revisions, found on our price target moves page, reflect the internal modeling of individual analyst teams rather than a collective market mandate. When an analyst lowers a price target, it does not necessarily imply a negative view on the company’s underlying business performance; often, it is a mathematical reaction to shifting interest rate assumptions, peer group valuation multiples, or updated quarterly guidance.

Furthermore, a downward revision—such as the $12 reduction for ConocoPhillips (COP) by UBS—often leaves the company with substantial implied upside, highlighting the gap between current market prices and analyst expectations. Investors should be careful not to conflate a change in a target price with a fundamental change in the thesis for these large-cap equities. These figures represent snapshots in time, calibrated to the specific variables used by each firm, and are not indicators of near-term price direction.

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Insider Sentiment Index (Last 6 Months)

Counts and listings exclude stock awards, gifts, and option exercises—open-market purchases and sales only.

Buy vs Sell (Count)

Insider Buys: 5Insider Sells: 3

Whale Trades (C-Level Large Buys)

Major insider buying detected recently.

BOURLA ALBERT (Chief Executive Officer) - 38,000 shares

Recent Insider Transactions

DateNamePositionTransactionShares
8/12/2026BOURLA ALBERTChief Executive OfficerPurchase at price 26.34 per share.38,000
8/5/2026DAMICO JENNIFER B.OfficerSale at price 25.40 per share.3,278
8/5/2026BUCKLEY MORTIMER J.DirectorPurchase at price 25.52 per share.37,632
8/5/2026BLAYLOCK RONALD EDirectorPurchase at price 25.46 per share.39,231
6/9/2026DAMICO JENNIFER B.OfficerSale at price 25.70 per share.2,000
3/4/2025DAMICO JENNIFER B.OfficerSale at price 25.93 per share.2,500
2/13/2025BLAYLOCK RONALD EDirectorPurchase at price 25.65 per share.19,457
10/30/2024GOTTLIEB SCOTTDirectorPurchase at price 28.24 per share.1,000

Frequently Asked Questions

Q. What is the current target price and upside for PFE?

A. The current target price for Pfizer, Inc. is $28.88, which implies a 0.7% upside from the current price of $28.67. This is based on the consensus of 26 Wall Street analysts.

Q. What is the current analyst recommendation for PFE?

A. Currently, there are 2 Strong Buy, 8 Buy, 16 Hold, 1 Sell, and 1 Strong Sell ratings. The overall consensus is BUY.

Q. Are insiders buying PFE stock recently?

A. Over the past 6 months, there have been 5 insider buys and 3 insider sells. This can be interpreted as a positive signal.

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