Pfizer, Inc. (PFE) is currently trading at $24.82. Based on 26 Wall Street analysts, the average target price is $28.75, implying a 15.8% upside. The consensus recommendation is BUY.

PFE

Pfizer, Inc.

HealthcareOpinion: buy

Opinion Criteria: Based on the consensus of Wall Street analysts. Strong Buy (1.0-1.5), Buy (1.5-2.5), Hold (2.5-3.5), Sell (3.5-4.5), Strong Sell (4.5-5.0).

Price (USD)

$24.82

Consensus target price range

Low–high band from analyst PT changes in the last 3 months; median & sample mean vs current price

LowHigh
$25.00$35.00
Current $24.82
Median: $27.50Mean: $28.25Current: $24.82

Recent price target updates (latest 80)

  • BMO CapitalJul 13, 2026

    PT action: Lowers

    $34.00 → $30.00

  • GuggenheimJul 13, 2026

    PT action: Lowers

    $36.00 → $35.00

  • B of A SecuritiesJul 10, 2026

    PT action: Lowers

    $27.00 → $26.00

  • JP MorganJul 8, 2026

    PT action: Lowers

    $30.00 → $28.00

  • Cantor FitzgeraldJul 6, 2026

    PT action: Maintains

    $27.00 → $27.00

  • HSBCJul 6, 2026

    PT action: Lowers

    $32.00 → $28.00

  • RBC CapitalJun 10, 2026

    PT action: Maintains

    $25.00 → $25.00

  • CitigroupApr 29, 2026

    PT action: Raises

    $26.00 → $27.00

  • RBC CapitalApr 20, 2026

    PT action: Maintains

    $25.00 → $25.00

  • CICCApr 16, 2026

    PT action: Announces

    $0.00 → $33.00

  • UBSApr 13, 2026

    PT action: Raises

    $25.00 → $27.00

  • Morgan StanleyApr 10, 2026

    PT action: Raises

    $27.00 → $28.00

  • B of A SecuritiesApr 9, 2026

    PT action: Lowers

    $27.00 → $26.00

  • GuggenheimMar 24, 2026

    PT action: Raises

    $35.00 → $36.00

  • HSBCMar 17, 2026

    PT action: Raises

    $29.00 → $32.00

  • Argus ResearchMar 2, 2026

    PT action: Announces

    $0.00 → $35.00

  • RBC CapitalFeb 25, 2026

    PT action: Announces

    $0.00 → $25.00

  • BarclaysFeb 20, 2026

    PT action: Announces

    $0.00 → $25.00

  • Freedom BrokerFeb 9, 2026

    PT action: Lowers

    $35.00 → $33.00

  • Cantor FitzgeraldFeb 4, 2026

    PT action: Maintains

    $27.00 → $27.00

Band uses only the revised target (Current column) from firm actions dated within the last 3 months—not the Prior price.

Avg Target

$28.75

Based on 26 analysts

Analyst Recommendations

Buy (10)Hold (16)Sell (2)

Upside

+15.83%

Market Cap

$0.00B

Financial & Investment Metrics

P/E Ratio (TTM)18.95
Forward P/E8.76
P/B RatioN/A
Dividend Yield6.90%
Return on Equity (ROE)8.31%
Operating Margin31.62%
Debt to Equity71.60
Beta (Volatility)0.31
52 Week Range$23.11 - $28.75
LowCurrent: $24.82High

Latest News

Daily editorial mentioning PFE

Price target moves

B of A Healthcare Adjustments and Energy Downgrades Define Recent Data

The past 14 days of consensus target-price revisions, as of July 13, 2026, reveal a notable tug-of-war between bullish healthcare sentiment and a concentrated wave of downward pressure hitting the energy and consumer staples sectors. While analysts are actively adjusting their outlooks, the sheer volume of bearish revisions suggests a cautious recalibration in specific, high-exposure industries.

Data shows that firms like B of A Securities have been particularly active, elevating targets across a range of healthcare stalwarts. Conversely, energy names and PepsiCo are facing a series of downward revisions from multiple houses, indicating a shift in consensus expectations that investors should weigh against the broader sector performance tracked on our latest moves page.

Firm-level moves

Healthcare has seen a clear pattern of upward revisions. B of A Securities adjusted Eli Lilly (LLY) from $1251 to $1334, while also lifting AbbVie (ABBV) from $234 to $276. Johnson & Johnson (JNJ) saw a modest bump from $254 to $263. Interestingly, Pfizer (PFE) bucked this trend within the same sector, with B of A lowering its target from $27 to $26.

Energy remains under the microscope, characterized by a wave of skepticism regarding Range Resources (RRC). RRC received three separate downward revisions on July 10, with targets falling from $49 to $44 (UBS), $46 to $43 (Truist), and $53 to $52 (Stephens & Co.). APA Corp also saw a cut from Truist, moving from $39 to $38. Similarly, PepsiCo (PEP) faced a barrage of four downgrades in a single day, with firms including Barclays, Jefferies, TD Cowen, and Morgan Stanley collectively pulling their targets down, with the most significant shift coming from Morgan Stanley at $180 to $160.

Ticker Firm Dir Prior→Current
ABBV B of A Up $234→$276
MSFT Argus Down $620→$510
RRC UBS Down $49→$44
PEP Morgan Stanley Down $180→$160

Context

The most striking outlier in this data set is the revision for Microsoft (MSFT). Argus Research slashed its target from $620 to $510, a significant deviation from the prevailing sentiment for the tech giant. This move stands out sharply against the more incremental adjustments seen elsewhere in the industrials or financials sectors, such as the uptick in BlackRock (BLK) to $1145.

It is helpful to observe how geography and sector concentration dictate these moves. The cluster of downgrades for RRC and PEP suggests that institutional analysts are responding to common industry-wide headwinds rather than isolated company performance issues. By contrast, the healthcare upgrades appear to be individual firm-specific calls, reflecting a more idiosyncratic approach to valuation in the current climate. Watching these trends helps clarify whether a move represents a sector-wide signal or a singular, house-specific revision.

Read article

Insider Sentiment Index (Last 6 Months)

Counts and listings exclude stock awards, gifts, and option exercises—open-market purchases and sales only.

Buy vs Sell (Count)

Insider Buys: 2Insider Sells: 3

Whale Trades (C-Level Large Buys)

Major insider buying detected recently.

BLAYLOCK RONALD E (Director) - 19,457 shares

Recent Insider Transactions

DateNamePositionTransactionShares
6/9/2026DAMICO JENNIFER B.OfficerSale at price 25.70 per share.2,000
3/4/2025DAMICO JENNIFER B.OfficerSale at price 25.93 per share.2,500
2/13/2025BLAYLOCK RONALD EDirectorPurchase at price 25.65 per share.19,457
10/30/2024GOTTLIEB SCOTTDirectorPurchase at price 28.24 per share.1,000
8/13/2024DAMICO JENNIFER B.OfficerSale at price 28.66 per share.5,154

Frequently Asked Questions

Q. What is the current target price and upside for PFE?

A. The current target price for Pfizer, Inc. is $28.75, which implies a 15.8% upside from the current price of $24.82. This is based on the consensus of 26 Wall Street analysts.

Q. What is the current analyst recommendation for PFE?

A. Currently, there are 2 Strong Buy, 8 Buy, 16 Hold, 1 Sell, and 1 Strong Sell ratings. The overall consensus is BUY.

Q. Are insiders buying PFE stock recently?

A. Over the past 6 months, there have been 2 insider buys and 3 insider sells. Insider selling is more prominent recently.

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Data provided by Yahoo Finance. This information is for informational purposes only and does not constitute investment advice. We bear no legal responsibility for any investment decisions made based on this data.

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