Procter & Gamble Company (The) (PG) is currently trading at $149.13. Based on 23 Wall Street analysts, the average target price is $163.61, implying a 9.7% upside. The consensus recommendation is BUY.

PG

Procter & Gamble Company (The)

Consumer StaplesOpinion: buy

Opinion Criteria: Based on the consensus of Wall Street analysts. Strong Buy (1.0-1.5), Buy (1.5-2.5), Hold (2.5-3.5), Sell (3.5-4.5), Strong Sell (4.5-5.0).

Price (USD)

$149.13

Consensus target price range

Low–high band from analyst PT changes in the last 3 months; median & sample mean vs current price

LowHigh
$150.00$172.00
Current $149.13
Median: $162.00Mean: $160.50Current: $149.13

Recent price target updates (latest 80)

  • BarclaysJul 21, 2026

    PT action: Raises

    $146.00 → $152.00

  • JP MorganJul 16, 2026

    PT action: Lowers

    $164.00 → $162.00

  • B of A SecuritiesJul 10, 2026

    PT action: Lowers

    $170.00 → $166.00

  • BernsteinJun 11, 2026

    PT action: Announces

    $0.00 → $156.00

  • UBSApr 27, 2026

    PT action: Raises

    $166.00 → $172.00

  • TD CowenApr 27, 2026

    PT action: Raises

    $142.00 → $150.00

  • Wells FargoApr 27, 2026

    PT action: Raises

    $158.00 → $164.00

  • Evercore ISI GroupApr 27, 2026

    PT action: Lowers

    $170.00 → $162.00

  • JP MorganApr 17, 2026

    PT action: Lowers

    $165.00 → $162.00

  • BarclaysApr 14, 2026

    PT action: Lowers

    $155.00 → $146.00

  • B of A SecuritiesApr 10, 2026

    PT action: Lowers

    $171.00 → $167.00

  • Wells FargoApr 8, 2026

    PT action: Lowers

    $177.00 → $158.00

  • Piper SandlerApr 8, 2026

    PT action: Lowers

    $150.00 → $142.00

  • UBSApr 7, 2026

    PT action: Lowers

    $170.00 → $166.00

  • Deutsche BankMar 30, 2026

    PT action: Lowers

    $171.00 → $162.00

  • TD CowenJan 27, 2026

    PT action: Raises

    $150.00 → $156.00

  • UBSJan 23, 2026

    PT action: Raises

    $161.00 → $170.00

  • Wells FargoJan 23, 2026

    PT action: Raises

    $158.00 → $165.00

  • JP MorganJan 23, 2026

    PT action: Raises

    $157.00 → $165.00

  • UBSJan 14, 2026

    PT action: Lowers

    $176.00 → $161.00

Band uses only the revised target (Current column) from firm actions dated within the last 3 months—not the Prior price.

Avg Target

$163.61

Based on 23 analysts

Analyst Recommendations

Buy (15)Hold (10)Sell (0)

Upside

+9.71%

Market Cap

$0.00B

Financial & Investment Metrics

P/E Ratio (TTM)21.80
Forward P/E21.14
P/B RatioN/A
Dividend Yield2.94%
Return on Equity (ROE)31.11%
Operating Margin23.05%
Debt to Equity67.65
Beta (Volatility)0.38
52 Week Range$137.62 - $167.25
LowCurrent: $149.13High

Latest News

Daily editorial mentioning PG

Price target moves

Utility Sector Dominates PT Upgrades as IBM Faces $80 Target Slash

The most significant price target shift in our data as of July 17, 2026, involves a sharp $80 reduction for IBM by Argus Research, moving the target from $360 down to $280. While that headline figure captures attention, the broader story over the last 14 days is a concentrated wave of optimism directed at the Utilities sector.

The week in PT changes

JP Morgan led a flurry of activity yesterday, specifically targeting a wide basket of utilities. XEL saw its target climb from $91 to $102, while DUK and ETR received meaningful bumps to $141 and $139, respectively. This movement suggests a coordinated reassessment of defensive, rate-sensitive equities. Elsewhere, Goldman Sachs GS saw its target lifted by Citigroup, moving from $1100 to $1200, even as the analyst noted the stock is currently trading near that ceiling.

The activity was not exclusively bullish. Healthcare names faced notable headwinds, with Truist Securities cutting their outlook on ISRG by $70, taking it from $580 to $510. Similarly, the Consumer Staples space showed mixed sentiment; while JP Morgan pushed CL up to $104, they simultaneously lowered their target on HSY to $190.

Ticker Firm Dir Prior→Current
IBM Argus Down 360→280
ISRG Truist Down 580→510
XEL JP Morgan Up 91→102
GS Citigroup Up 1100→1200

For a full breakdown of the latest volatility across these firms, you can review our moves page to see how these specific revisions align with broader sector trends.

What the data does not say

A price target revision is fundamentally a snapshot of a firm’s internal model, not a reflection of shifting market liquidity or macroeconomic shifts. For instance, the $70 reduction in the ISRG target by Truist is a significant recalibration, yet it sits alongside a 36.6% implied upside, highlighting the gap that often exists between analyst pessimism and the broader consensus mean.

Furthermore, the simultaneous upgrade and downgrade of CAG by different firms on the same day underscores that there is no singular institutional view on consumer staples. Analysts are currently grappling with margin pressures that are not uniformly affecting all companies in the sector. These revisions represent the professional opinion of individual desks, which may intentionally diverge from the consensus to capture a specific thesis regarding interest rates or supply chain costs that the broader market has yet to fully price in.

Read article

Insider Sentiment Index (Last 6 Months)

Counts and listings exclude stock awards, gifts, and option exercises—open-market purchases and sales only.

Buy vs Sell (Count)

Insider Buys: 0Insider Sells: 10

Whale Trades (C-Level Large Buys)

No major insider buying detected recently.

Recent Insider Transactions

DateNamePositionTransactionShares
2/27/2026FRANCISCO MA. FATIMAOfficerSale at price 165.29 - 165.32 per share.5,549
2/19/2026WHALEY SUSAN STREETOfficerSale at price 159.46 per share.1,809
2/13/2026AGUILAR MOSES VICTOR JAVIEROfficerSale at price 162.28 per share.15,169
2/12/2026COOMBE GARY AOfficerSale at price 162.33 per share.36,093
2/12/2026MOELLER JON ROfficer and DirectorSale at price 160.00 - 162.45 per share.173,268
2/11/2026PURUSHOTHAMAN BALAJIOfficerSale at price 160.31 per share.12,827
2/4/2026FRANCISCO MA. FATIMAOfficerSale at price 158.00 per share.8,000
1/23/2026PRITCHARD MARC SOfficerSale at price 151.15 per share.95,903
11/10/2025SCHULTEN ANDREChief Financial OfficerSale at price 146.37 per share.1
10/30/2025JANZARUK MATTHEW W.OfficerSale at price 149.57 per share.725

Frequently Asked Questions

Q. What is the current target price and upside for PG?

A. The current target price for Procter & Gamble Company (The) is $163.61, which implies a 9.7% upside from the current price of $149.13. This is based on the consensus of 23 Wall Street analysts.

Q. What is the current analyst recommendation for PG?

A. Currently, there are 6 Strong Buy, 9 Buy, 10 Hold, 0 Sell, and 0 Strong Sell ratings. The overall consensus is BUY.

Q. Are insiders buying PG stock recently?

A. Over the past 6 months, there have been 0 insider buys and 10 insider sells. Insider selling is more prominent recently.

Other Promising Stocks in Consumer Staples

Data provided by Yahoo Finance. This information is for informational purposes only and does not constitute investment advice. We bear no legal responsibility for any investment decisions made based on this data.

Read full disclaimer