Roku, Inc. (ROKU) is currently trading at $127.61. Based on 27 Wall Street analysts, the average target price is $145.30, implying a 13.9% upside. The consensus recommendation is STRONG BUY.
Roku, Inc.
Opinion Criteria: Based on the consensus of Wall Street analysts. Strong Buy (1.0-1.5), Buy (1.5-2.5), Hold (2.5-3.5), Sell (3.5-4.5), Strong Sell (4.5-5.0).
Price (USD)
Low–high band from analyst PT changes in the last 3 months; median & sample mean vs current price
| Firm | Date | PT action | Prior → Current |
|---|---|---|---|
| Baird | May 11, 2026 | Raises | $130.00 → $160.00 |
| Citigroup | May 4, 2026 | Raises | $100.00 → $120.00 |
| Wedbush | May 1, 2026 | Raises | $140.00 → $155.00 |
| Piper Sandler | May 1, 2026 | Raises | $140.00 → $148.00 |
| Guggenheim | May 1, 2026 | Raises | $130.00 → $140.00 |
| Wells Fargo | May 1, 2026 | Raises | $137.00 → $167.00 |
| Citizens | May 1, 2026 | Raises | $160.00 → $170.00 |
| Keybanc | May 1, 2026 | Raises | $140.00 → $150.00 |
| Benchmark | May 1, 2026 | Raises | $130.00 → $160.00 |
| Susquehanna | May 1, 2026 | Raises | $130.00 → $160.00 |
| Rosenblatt | May 1, 2026 | Raises | $118.00 → $150.00 |
| Needham | May 1, 2026 | Raises | $110.00 → $140.00 |
| Keybanc | Apr 24, 2026 | Raises | $130.00 → $140.00 |
| Guggenheim | Apr 22, 2026 | Raises | $115.00 → $130.00 |
| Baird | Apr 17, 2026 | Raises | $120.00 → $130.00 |
| Jefferies | Apr 13, 2026 | Raises | $135.00 → $140.00 |
| Baird | Apr 6, 2026 | Raises | $110.00 → $120.00 |
| Pivotal Research | Feb 16, 2026 | Raises | $135.00 → $140.00 |
| Evercore ISI Group | Feb 13, 2026 | Raises | $145.00 → $150.00 |
| Oppenheimer | Feb 13, 2026 | Raises | $105.00 → $120.00 |
| Wedbush | Feb 13, 2026 | Raises | $130.00 → $140.00 |
| Wells Fargo | Feb 13, 2026 | Raises | $116.00 → $137.00 |
| Piper Sandler | Feb 13, 2026 | Raises | $135.00 → $140.00 |
| Keybanc | Feb 13, 2026 | Raises | $128.00 → $130.00 |
| Rosenblatt | Feb 13, 2026 | Raises | $106.00 → $118.00 |
| Needham | Feb 13, 2026 | Maintains | $110.00 → $110.00 |
| Oppenheimer | Feb 6, 2026 | Announces | $0.00 → $105.00 |
| Keybanc | Feb 3, 2026 | Raises | $116.00 → $128.00 |
| B of A Securities | Jan 12, 2026 | Raises | $115.00 → $140.00 |
| Evercore ISI Group | Jan 8, 2026 | Raises | $105.00 → $145.00 |
| Arete Research | Jan 5, 2026 | Raises | $73.00 → $132.00 |
| JP Morgan | Dec 12, 2025 | Raises | $115.00 → $125.00 |
| Wedbush | Dec 11, 2025 | Raises | $115.00 → $130.00 |
| Jefferies | Dec 11, 2025 | Raises | $100.00 → $135.00 |
| Guggenheim | Dec 4, 2025 | Raises | $110.00 → $115.00 |
| Citizens | Dec 2, 2025 | Maintains | $145.00 → $145.00 |
| UBS | Nov 3, 2025 | Raises | $95.00 → $103.00 |
| Piper Sandler | Nov 3, 2025 | Raises | $88.00 → $135.00 |
| Wells Fargo | Oct 31, 2025 | Raises | $113.00 → $116.00 |
| JP Morgan | Oct 31, 2025 | Raises | $105.00 → $115.00 |
| Evercore ISI Group | Oct 31, 2025 | Raises | $100.00 → $105.00 |
| Rosenblatt | Oct 31, 2025 | Raises | $101.00 → $106.00 |
| JMP Securities | Oct 2, 2025 | Maintains | $145.00 → $145.00 |
| Needham | Oct 1, 2025 | Maintains | $110.00 → $110.00 |
| Citigroup | Sep 18, 2025 | Raises | $85.00 → $100.00 |
| JMP Securities | Sep 8, 2025 | Raises | $110.00 → $145.00 |
| JMP Securities | Sep 2, 2025 | Maintains | $110.00 → $110.00 |
| JMP Securities | Aug 25, 2025 | Maintains | $110.00 → $110.00 |
| JP Morgan | Aug 1, 2025 | Raises | $100.00 → $105.00 |
| UBS | Aug 1, 2025 | Raises | $72.00 → $95.00 |
| Wells Fargo | Aug 1, 2025 | Raises | $100.00 → $113.00 |
| Guggenheim | Aug 1, 2025 | Raises | $100.00 → $105.00 |
| Wedbush | Aug 1, 2025 | Raises | $100.00 → $110.00 |
| Susquehanna | Aug 1, 2025 | Raises | $85.00 → $110.00 |
| Keybanc | Aug 1, 2025 | Raises | $115.00 → $116.00 |
| Rosenblatt | Aug 1, 2025 | Raises | $75.00 → $101.00 |
| Needham | Aug 1, 2025 | Raises | $100.00 → $110.00 |
| Needham | Jul 24, 2025 | Maintains | $100.00 → $100.00 |
| JMP Securities | Jul 21, 2025 | Raises | $95.00 → $110.00 |
| JP Morgan | Jul 18, 2025 | Raises | $85.00 → $100.00 |
| Piper Sandler | Jul 10, 2025 | Raises | $65.00 → $84.00 |
| Keybanc | Jul 10, 2025 | Announces | $0.00 → $115.00 |
| Needham | Jul 9, 2025 | Raises | $88.50 → $100.00 |
| B of A Securities | Jul 3, 2025 | Raises | $100.00 → $110.00 |
| Citigroup | Jun 18, 2025 | Raises | $68.00 → $84.00 |
| B of A Securities | Jun 17, 2025 | Raises | $85.00 → $100.00 |
| JMP Securities | Jun 17, 2025 | Maintains | $95.00 → $95.00 |
| Loop Capital | Jun 17, 2025 | Raises | $80.00 → $100.00 |
| Needham | Jun 17, 2025 | Maintains | $88.50 → $88.50 |
| JP Morgan | Jun 3, 2025 | Raises | $75.00 → $85.00 |
| JMP Securities | Jun 2, 2025 | Maintains | $95.00 → $95.00 |
| Needham | May 15, 2025 | Maintains | $88.50 → $88.50 |
| Needham | May 12, 2025 | Maintains | $88.50 → $88.50 |
| Citigroup | May 6, 2025 | Lowers | $81.00 → $68.00 |
| Loop Capital | May 2, 2025 | Lowers | $90.00 → $80.00 |
| Wells Fargo | May 2, 2025 | Raises | $93.00 → $100.00 |
| Guggenheim | May 2, 2025 | Maintains | $100.00 → $100.00 |
| Wedbush | May 2, 2025 | Maintains | $100.00 → $100.00 |
| Benchmark | May 2, 2025 | Maintains | $130.00 → $130.00 |
| JMP Securities | May 2, 2025 | Maintains | $95.00 → $95.00 |
PT action: Raises
$130.00 → $160.00
PT action: Raises
$100.00 → $120.00
PT action: Raises
$140.00 → $155.00
PT action: Raises
$140.00 → $148.00
PT action: Raises
$130.00 → $140.00
PT action: Raises
$137.00 → $167.00
PT action: Raises
$160.00 → $170.00
PT action: Raises
$140.00 → $150.00
PT action: Raises
$130.00 → $160.00
PT action: Raises
$130.00 → $160.00
PT action: Raises
$118.00 → $150.00
PT action: Raises
$110.00 → $140.00
PT action: Raises
$130.00 → $140.00
PT action: Raises
$115.00 → $130.00
PT action: Raises
$120.00 → $130.00
PT action: Raises
$135.00 → $140.00
PT action: Raises
$110.00 → $120.00
PT action: Raises
$135.00 → $140.00
PT action: Raises
$145.00 → $150.00
PT action: Raises
$105.00 → $120.00
PT action: Raises
$130.00 → $140.00
PT action: Raises
$116.00 → $137.00
PT action: Raises
$135.00 → $140.00
PT action: Raises
$128.00 → $130.00
PT action: Raises
$106.00 → $118.00
PT action: Maintains
$110.00 → $110.00
PT action: Announces
$0.00 → $105.00
PT action: Raises
$116.00 → $128.00
PT action: Raises
$115.00 → $140.00
PT action: Raises
$105.00 → $145.00
PT action: Raises
$73.00 → $132.00
PT action: Raises
$115.00 → $125.00
PT action: Raises
$115.00 → $130.00
PT action: Raises
$100.00 → $135.00
PT action: Raises
$110.00 → $115.00
PT action: Maintains
$145.00 → $145.00
PT action: Raises
$95.00 → $103.00
PT action: Raises
$88.00 → $135.00
PT action: Raises
$113.00 → $116.00
PT action: Raises
$105.00 → $115.00
PT action: Raises
$100.00 → $105.00
PT action: Raises
$101.00 → $106.00
PT action: Maintains
$145.00 → $145.00
PT action: Maintains
$110.00 → $110.00
PT action: Raises
$85.00 → $100.00
PT action: Raises
$110.00 → $145.00
PT action: Maintains
$110.00 → $110.00
PT action: Maintains
$110.00 → $110.00
PT action: Raises
$100.00 → $105.00
PT action: Raises
$72.00 → $95.00
PT action: Raises
$100.00 → $113.00
PT action: Raises
$100.00 → $105.00
PT action: Raises
$100.00 → $110.00
PT action: Raises
$85.00 → $110.00
PT action: Raises
$115.00 → $116.00
PT action: Raises
$75.00 → $101.00
PT action: Raises
$100.00 → $110.00
PT action: Maintains
$100.00 → $100.00
PT action: Raises
$95.00 → $110.00
PT action: Raises
$85.00 → $100.00
PT action: Raises
$65.00 → $84.00
PT action: Announces
$0.00 → $115.00
PT action: Raises
$88.50 → $100.00
PT action: Raises
$100.00 → $110.00
PT action: Raises
$68.00 → $84.00
PT action: Raises
$85.00 → $100.00
PT action: Maintains
$95.00 → $95.00
PT action: Raises
$80.00 → $100.00
PT action: Maintains
$88.50 → $88.50
PT action: Raises
$75.00 → $85.00
PT action: Maintains
$95.00 → $95.00
PT action: Maintains
$88.50 → $88.50
PT action: Maintains
$88.50 → $88.50
PT action: Lowers
$81.00 → $68.00
PT action: Lowers
$90.00 → $80.00
PT action: Raises
$93.00 → $100.00
PT action: Maintains
$100.00 → $100.00
PT action: Maintains
$100.00 → $100.00
PT action: Maintains
$130.00 → $130.00
PT action: Maintains
$95.00 → $95.00
Band uses only the revised target (Current column) from firm actions dated within the last 3 months—not the Prior price.
$145.30
Based on 27 analysts
+13.86%
$18.85B
Counts and listings exclude stock awards, gifts, and option exercises—open-market purchases and sales only.
No major insider buying detected recently.
| Date | Name | Position | Transaction | Shares |
|---|---|---|---|---|
| 5/15/2026 | JEDDA DANIEL | Chief Operating Officer | Sale at price 122.56 per share. | 7,000 |
| 5/11/2026 | WOOD ANTHONY J | Chief Executive Officer | Sale at price 128.17 - 130.82 per share. | 75,000 |
| 5/4/2026 | COLLIER CHARLES | Officer | Sale at price 123.18 - 125.94 per share. | 20,538 |
| 5/1/2026 | HUNT NEIL D | Director | Sale at price 116.99 - 124.79 per share. | 2,000 |
| 5/1/2026 | FUCHSBERG GILBERT | Officer | Sale at price 125.52 per share. | 9,593 |
| 5/1/2026 | BANKS MATTHEW C. | Officer | Sale at price 125.52 per share. | 725 |
| 4/17/2026 | COLLIER CHARLES | Officer | Sale at price 115.00 per share. | 205,807 |
| 4/16/2026 | WOOD ANTHONY J | Chief Executive Officer | Sale at price 110.19 per share. | 25,000 |
| 4/16/2026 | COLLIER CHARLES | Officer | Sale at price 110.17 per share. | 3,431 |
| 4/15/2026 | JEDDA DANIEL | Chief Operating Officer | Sale at price 107.00 per share. | 7,000 |
A. The current target price for Roku, Inc. is $145.30, which implies a 13.9% upside from the current price of $127.61. This is based on the consensus of 27 Wall Street analysts.
A. Currently, there are 5 Strong Buy, 20 Buy, 3 Hold, 0 Sell, and 1 Strong Sell ratings. The overall consensus is STRONG BUY.
A. Over the past 6 months, there have been 0 insider buys and 10 insider sells. Insider selling is more prominent recently.
Data provided by Yahoo Finance. This information is for informational purposes only and does not constitute investment advice. We bear no legal responsibility for any investment decisions made based on this data.
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