Roku, Inc. (ROKU) is currently trading at $152.68. Based on 20 Wall Street analysts, the average target price is $162.33, implying a 6.3% upside. The consensus recommendation is HOLD.

No firm-level price target raises or cuts for ROKU are recorded in the past 30 days. Over the past 90 days, the feed records 3 target raises and 1 target cut for ROKU.

ROKU

Roku, Inc.

Communication ServicesOpinion: hold

Opinion Criteria: Based on the consensus of Wall Street analysts. Strong Buy (1.0-1.5), Buy (1.5-2.5), Hold (2.5-3.5), Sell (3.5-4.5), Strong Sell (4.5-5.0).

Price (USD)

$152.68

Consensus target price range

Low–high band from analyst PT changes in the last 3 months; median & sample mean vs current price

LowHigh
$155.00$172.00
Current $152.68
Median: $160.00Mean: $161.50Current: $152.68

Recent price target updates (latest 80)

  • WedbushSep 24, 2026

    PT action: Maintains

    $155.00 → $155.00

  • Wells FargoAug 14, 2026

    PT action: Lowers

    $167.00 → $165.00

  • RosenblattAug 10, 2026

    PT action: Maintains

    $160.00 → $160.00

  • UBSAug 7, 2026

    PT action: Raises

    $126.00 → $172.00

  • GuggenheimAug 7, 2026

    PT action: Raises

    $145.00 → $160.00

  • Seaport GlobalAug 7, 2026

    PT action: —

    $0.00 → $0.00

  • CitigroupJul 17, 2026

    PT action: Raises

    $120.00 → $157.00

  • Loop CapitalJun 16, 2026

    PT action: Raises

    $145.00 → $155.00

  • WedbushJun 16, 2026

    PT action: Maintains

    $155.00 → $155.00

  • Wolfe ResearchJun 16, 2026

    PT action: —

    $0.00 → $0.00

  • NeedhamJun 16, 2026

    PT action: Maintains

    $170.00 → $170.00

  • Piper SandlerJun 16, 2026

    PT action: Raises

    $148.00 → $160.00

  • SusquehannaJun 16, 2026

    PT action: Announces

    $0.00 → $160.00

  • Evercore ISI GroupJun 16, 2026

    PT action: Lowers

    $185.00 → $160.00

  • JP MorganJun 16, 2026

    PT action: Raises

    $150.00 → $160.00

  • RosenblattJun 16, 2026

    PT action: Raises

    $150.00 → $160.00

  • CitizensJun 16, 2026

    PT action: —

    $0.00 → $0.00

  • William BlairJun 15, 2026

    PT action: —

    $0.00 → $0.00

  • BairdJun 15, 2026

    PT action: Maintains

    $160.00 → $160.00

  • CitizensJun 15, 2026

    PT action: Raises

    $170.00 → $175.00

Band uses only the revised target (Current column) from firm actions dated within the last 3 months—not the Prior price.

Avg Target

$162.33

Based on 20 analysts

Analyst Recommendations

Buy (7)Hold (20)Sell (0)

Upside

+6.32%

Market Cap

$22.67B

Financial & Investment Metrics

Next Earnings Date
Nov 5, 2026D-40
P/E Ratio (TTM)64.42
Forward P/E38.63
P/B Ratio8.02
Dividend YieldN/A
Return on Equity (ROE)13.12%
Operating Margin12.17%
Debt to Equity16.79
Beta (Volatility)2.05
52 Week Range$78.53 - $159.89
LowCurrent: $152.68High

Daily editorial mentioning ROKU

Price target moves

UNH Target Lifted $62 as ADBE Sees Broad Consensus Downward Reset

The most significant upward adjustment over the last 14 days belongs to UnitedHealth Group (UNH), where Leerink Partners hiked its target from $400 to $462 on June 17. This shift stands out in a market where volatility in target pricing remains concentrated in select sectors. As of the June 18, 2026, data-as-of timestamp, the contrast between UNH’s bullish revision and the collective downward sentiment surrounding Adobe (ADBE) defines the current reporting cycle.

The week in PT changes

The surge of attention around ROKU has been impossible to miss. Five firms—Loop Capital, Piper Sandler, Susquehanna, JP Morgan, and Rosenblatt—all moved to establish or lift their targets to $160, even as Evercore ISI Group took a contrarian view, lowering its target to $160 from $185. This clustering suggests institutional analysts are recalibrating their models to a tighter consensus range for the streaming provider.

Ticker Firm Dir Prior→Current
UNH Leerink Partners up 400→462
TXN Citigroup up 280→345
ADBE JP Morgan down 420→340
PEP Piper Sandler down 181→178

Elsewhere, the IT sector saw a massive divergence in sentiment. While Citigroup pushed its TXN target to $345, the broader story for ADBE was a severe, sector-wide reset. Between June 12 and June 16, a dozen major shops, including Goldman Sachs, UBS, and Wells Fargo, slashed their targets for the software giant, with JP Morgan’s $80 cut from $420 to $340 representing the most aggressive single-firm reduction in that cohort. Investors looking for a detailed breakdown of these shifts can explore our latest target revisions.

What the data does not say

These figures are snapshots of analyst sentiment at specific moments in time, not indicators of future price performance. For instance, the uniform $47 upside figure appearing across the ADBE downgrade list is a byproduct of the mathematical relationship between the firm’s current market price and the revised consensus, rather than a coordinated analyst prediction. Furthermore, while TXN received a notable upgrade to $345, the current consensus mean is actually lower than that mark, signaling that Citigroup’s outlook remains more optimistic than the general average of their peers. Finally, the absence of downgrades in the energy or healthcare sectors within this dataset does not imply a lack of bearish sentiment; it simply highlights where the most active revision activity has been centered over the past two weeks.

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Insider Sentiment Index (Last 6 Months)

Counts and listings exclude stock awards, gifts, and option exercises—open-market purchases and sales only.

Buy vs Sell (Count)

Insider Buys: 0Insider Sells: 10

Whale Trades (C-Level Large Buys)

No major insider buying detected recently.

Recent Insider Transactions

DateNamePositionTransactionShares
9/15/2026JEDDA DANIELChief Operating OfficerSale at price 156.81 per share.7,000
9/4/2026COLLIER CHARLESOfficerSale at price 156.87 - 157.73 per share.20,538
9/2/2026COLLIER CHARLESOfficerSale at price 155.80 - 157.92 per share.7,067
9/2/2026BANKS MATTHEW C.OfficerSale at price 155.64 per share.546
9/2/2026FUCHSBERG GILBERTOfficerSale at price 155.64 per share.4,824
9/2/2026HANDMAN CHRISTOPHER TODDGeneral CounselSale at price 155.64 per share.2,999
9/2/2026OZGEN MUSTAFAOfficerSale at price 155.64 per share.3,410
9/1/2026HUNT NEIL DDirectorSale at price 156.05 - 156.92 per share.2,000
8/17/2026JEDDA DANIELChief Operating OfficerSale at price 157.11 per share.7,000
8/6/2026FUCHSBERG GILBERTOfficerSale at price 150.00 per share.10,719

Frequently Asked Questions

Q. What is the current target price and upside for ROKU?

A. The current target price for Roku, Inc. is $162.33, which implies a 6.3% upside from the current price of $152.68. This is based on the consensus of 20 Wall Street analysts.

Q. What is the current analyst recommendation for ROKU?

A. Currently, there are 1 Strong Buy, 6 Buy, 20 Hold, 0 Sell, and 0 Strong Sell ratings. The overall consensus is HOLD.

Q. Are insiders buying ROKU stock recently?

A. Over the past 6 months, there have been 0 insider buys and 10 insider sells. Insider selling is more prominent recently.

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