Southern Company (The) (SO) is currently trading at $94.09. Based on 19 Wall Street analysts, the average target price is $101.50, implying a 7.9% upside. The consensus recommendation is HOLD.
Southern Company (The)
Opinion Criteria: Based on the consensus of Wall Street analysts. Strong Buy (1.0-1.5), Buy (1.5-2.5), Hold (2.5-3.5), Sell (3.5-4.5), Strong Sell (4.5-5.0).
Price (USD)
Low–high band from analyst PT changes in the last 3 months; median & sample mean vs current price
| Firm | Date | PT action | Prior → Current |
|---|---|---|---|
| Morgan Stanley | Apr 21, 2026 | Lowers | $94.00 → $92.00 |
| Truist Securities | Apr 21, 2026 | Announces | $0.00 → $103.00 |
| Seaport Global | Apr 20, 2026 | — | $0.00 → $0.00 |
| Barclays | Apr 10, 2026 | Raises | $88.00 → $99.00 |
| TD Cowen | Mar 6, 2026 | Raises | $108.00 → $112.00 |
| Evercore ISI Group | Mar 5, 2026 | Raises | $103.00 → $111.00 |
| Keybanc | Mar 4, 2026 | — | $0.00 → $0.00 |
| Scotiabank | Feb 20, 2026 | Raises | $101.00 → $103.00 |
| Wells Fargo | Feb 20, 2026 | Raises | $84.00 → $96.00 |
| Mizuho | Feb 20, 2026 | Raises | $89.00 → $104.00 |
| Wells Fargo | Jan 20, 2026 | Lowers | $97.00 → $84.00 |
| Barclays | Jan 15, 2026 | Lowers | $91.00 → $88.00 |
| UBS | Dec 17, 2025 | Lowers | $98.00 → $94.00 |
| Jefferies | Dec 15, 2025 | Lowers | $104.00 → $93.00 |
| JP Morgan | Dec 15, 2025 | Lowers | $104.00 → $93.00 |
| RBC Capital | Dec 12, 2025 | Lowers | $107.00 → $99.00 |
| Keybanc | Dec 12, 2025 | Lowers | $87.00 → $76.00 |
| Mizuho | Dec 11, 2025 | Lowers | $97.00 → $88.00 |
| Barclays | Nov 20, 2025 | Lowers | $98.00 → $91.00 |
| Jefferies | Nov 5, 2025 | Lowers | $114.00 → $103.00 |
| Wells Fargo | Oct 28, 2025 | Announces | $0.00 → $97.00 |
| Ladenburg Thalmann | Oct 17, 2025 | Raises | $99.50 → $102.50 |
| Keybanc | Oct 15, 2025 | Raises | $78.00 → $87.00 |
| Barclays | Oct 14, 2025 | Raises | $91.00 → $98.00 |
| UBS | Oct 10, 2025 | Raises | $100.00 → $104.00 |
| Evercore ISI Group | Oct 7, 2025 | Announces | $0.00 → $103.00 |
| Scotiabank | Oct 3, 2025 | Announces | $0.00 → $99.00 |
| Morgan Stanley | Sep 25, 2025 | Lowers | $94.00 → $92.00 |
| JP Morgan | Aug 21, 2025 | Raises | $97.00 → $98.00 |
| Scotiabank | Aug 1, 2025 | Raises | $98.00 → $99.00 |
| Mizuho | Aug 1, 2025 | Raises | $93.00 → $95.00 |
| BMO Capital | Jul 22, 2025 | Raises | $98.00 → $102.00 |
| Barclays | Jul 16, 2025 | Raises | $90.00 → $91.00 |
| JP Morgan | Jul 15, 2025 | Raises | $94.00 → $97.00 |
| Morgan Stanley | Jun 18, 2025 | Lowers | $91.00 → $90.00 |
| Raymond James | Jun 13, 2025 | Announces | $0.00 → $98.00 |
| Jefferies | Jun 5, 2025 | Lowers | $102.00 → $100.00 |
| Keybanc | May 14, 2025 | Announces | $0.00 → $78.00 |
| Wells Fargo | May 2, 2025 | Raises | $95.00 → $99.00 |
| Guggenheim | May 2, 2025 | Maintains | $93.00 → $93.00 |
| Evercore ISI Group | May 2, 2025 | Raises | $90.00 → $94.00 |
| Barclays | Apr 22, 2025 | Raises | $83.00 → $90.00 |
| Jefferies | Apr 21, 2025 | Raises | $93.00 → $102.00 |
| JP Morgan | Apr 8, 2025 | Announces | $0.00 → $94.00 |
| UBS | Mar 21, 2025 | Raises | $94.00 → $97.00 |
| Morgan Stanley | Mar 20, 2025 | Raises | $88.00 → $91.00 |
| Mizuho | Feb 3, 2025 | Raises | $83.00 → $85.00 |
| Scotiabank | Dec 12, 2024 | Raises | $96.00 → $98.00 |
| Morgan Stanley | Nov 22, 2024 | Lowers | $88.00 → $85.00 |
| BMO Capital | Nov 1, 2024 | Lowers | $99.00 → $97.00 |
| Barclays | Oct 15, 2024 | Raises | $71.00 → $83.00 |
| Guggenheim | Oct 2, 2024 | Raises | $93.00 → $97.00 |
| Morgan Stanley | Sep 25, 2024 | Raises | $78.00 → $82.00 |
| UBS | Sep 20, 2024 | Raises | $90.00 → $91.00 |
| Jefferies | Sep 19, 2024 | Announces | $0.00 → $94.00 |
| Mizuho | Sep 16, 2024 | Maintains | $90.00 → $90.00 |
| B of A Securities | Aug 29, 2024 | Raises | $86.00 → $87.00 |
| Morgan Stanley | Aug 23, 2024 | Raises | $72.00 → $78.00 |
| Scotiabank | Aug 20, 2024 | Raises | $87.00 → $96.00 |
| JP Morgan | Aug 12, 2024 | Raises | $80.00 → $87.00 |
| Wolfe Research | Aug 2, 2024 | — | $0.00 → $0.00 |
| Scotiabank | Aug 2, 2024 | Raises | $77.00 → $87.00 |
| Wells Fargo | Aug 2, 2024 | Raises | $77.00 → $89.00 |
| BMO Capital | Aug 2, 2024 | Raises | $87.00 → $94.00 |
| Goldman Sachs | Aug 2, 2024 | Raises | $83.00 → $94.00 |
| Barclays | Jul 9, 2024 | Raises | $66.00 → $71.00 |
| Morgan Stanley | Jun 24, 2024 | Lowers | $74.00 → $71.00 |
| B of A Securities | May 31, 2024 | Raises | $73.00 → $79.00 |
| Morgan Stanley | May 28, 2024 | Raises | $67.00 → $74.00 |
| Argus Research | May 15, 2024 | Raises | $75.00 → $90.00 |
| Wells Fargo | May 3, 2024 | Raises | $72.00 → $77.00 |
| B of A Securities | Apr 23, 2024 | Raises | $70.00 → $73.00 |
| Scotiabank | Apr 22, 2024 | Lowers | $80.00 → $77.00 |
| Barclays | Apr 15, 2024 | Raises | $65.00 → $66.00 |
| UBS | Apr 4, 2024 | Lowers | $78.00 → $76.00 |
| Mizuho | Apr 2, 2024 | Raises | $73.00 → $76.00 |
| BMO Capital | Apr 1, 2024 | Raises | $72.00 → $76.00 |
| RBC Capital | Feb 21, 2024 | Maintains | $0.00 → $80.00 |
| Wells Fargo | Feb 16, 2024 | Lowers | $75.00 → $72.00 |
| BMO Capital | Feb 16, 2024 | Lowers | $75.00 → $72.00 |
PT action: Lowers
$94.00 → $92.00
PT action: Announces
$0.00 → $103.00
PT action: —
$0.00 → $0.00
PT action: Raises
$88.00 → $99.00
PT action: Raises
$108.00 → $112.00
PT action: Raises
$103.00 → $111.00
PT action: —
$0.00 → $0.00
PT action: Raises
$101.00 → $103.00
PT action: Raises
$84.00 → $96.00
PT action: Raises
$89.00 → $104.00
PT action: Lowers
$97.00 → $84.00
PT action: Lowers
$91.00 → $88.00
PT action: Lowers
$98.00 → $94.00
PT action: Lowers
$104.00 → $93.00
PT action: Lowers
$104.00 → $93.00
PT action: Lowers
$107.00 → $99.00
PT action: Lowers
$87.00 → $76.00
PT action: Lowers
$97.00 → $88.00
PT action: Lowers
$98.00 → $91.00
PT action: Lowers
$114.00 → $103.00
PT action: Announces
$0.00 → $97.00
PT action: Raises
$99.50 → $102.50
PT action: Raises
$78.00 → $87.00
PT action: Raises
$91.00 → $98.00
PT action: Raises
$100.00 → $104.00
PT action: Announces
$0.00 → $103.00
PT action: Announces
$0.00 → $99.00
PT action: Lowers
$94.00 → $92.00
PT action: Raises
$97.00 → $98.00
PT action: Raises
$98.00 → $99.00
PT action: Raises
$93.00 → $95.00
PT action: Raises
$98.00 → $102.00
PT action: Raises
$90.00 → $91.00
PT action: Raises
$94.00 → $97.00
PT action: Lowers
$91.00 → $90.00
PT action: Announces
$0.00 → $98.00
PT action: Lowers
$102.00 → $100.00
PT action: Announces
$0.00 → $78.00
PT action: Raises
$95.00 → $99.00
PT action: Maintains
$93.00 → $93.00
PT action: Raises
$90.00 → $94.00
PT action: Raises
$83.00 → $90.00
PT action: Raises
$93.00 → $102.00
PT action: Announces
$0.00 → $94.00
PT action: Raises
$94.00 → $97.00
PT action: Raises
$88.00 → $91.00
PT action: Raises
$83.00 → $85.00
PT action: Raises
$96.00 → $98.00
PT action: Lowers
$88.00 → $85.00
PT action: Lowers
$99.00 → $97.00
PT action: Raises
$71.00 → $83.00
PT action: Raises
$93.00 → $97.00
PT action: Raises
$78.00 → $82.00
PT action: Raises
$90.00 → $91.00
PT action: Announces
$0.00 → $94.00
PT action: Maintains
$90.00 → $90.00
PT action: Raises
$86.00 → $87.00
PT action: Raises
$72.00 → $78.00
PT action: Raises
$87.00 → $96.00
PT action: Raises
$80.00 → $87.00
PT action: —
$0.00 → $0.00
PT action: Raises
$77.00 → $87.00
PT action: Raises
$77.00 → $89.00
PT action: Raises
$87.00 → $94.00
PT action: Raises
$83.00 → $94.00
PT action: Raises
$66.00 → $71.00
PT action: Lowers
$74.00 → $71.00
PT action: Raises
$73.00 → $79.00
PT action: Raises
$67.00 → $74.00
PT action: Raises
$75.00 → $90.00
PT action: Raises
$72.00 → $77.00
PT action: Raises
$70.00 → $73.00
PT action: Lowers
$80.00 → $77.00
PT action: Raises
$65.00 → $66.00
PT action: Lowers
$78.00 → $76.00
PT action: Raises
$73.00 → $76.00
PT action: Raises
$72.00 → $76.00
PT action: Maintains
$0.00 → $80.00
PT action: Lowers
$75.00 → $72.00
PT action: Lowers
$75.00 → $72.00
Band uses only the revised target (Current column) from firm actions dated within the last 3 months—not the Prior price.
$101.50
Based on 19 analysts
+7.88%
$106.07B
Counts and listings exclude stock awards, gifts, and option exercises—open-market purchases and sales only.
No major insider buying detected recently.
| Date | Name | Position | Transaction | Shares |
|---|---|---|---|---|
| 5/1/2026 | KIM MATTHEW M. | Officer | Sale at price 96.57 per share. | 100 |
| 3/30/2026 | GREENE KIMBERLY S | Officer | Sale at price 96.67 per share. | 25,000 |
| 3/19/2026 | CUMMISKEY CHRISTOPHER | Officer | Sale at price 96.55 per share. | 6,669 |
| 3/18/2026 | CONNALLY STANLEY W JR | Chief Operating Officer | Sale at price 97.13 per share. | 12,500 |
| 2/24/2026 | KIM MATTHEW M. | Officer | Sale at price 95.15 per share. | 5,123 |
| 9/30/2025 | ANDERSON BRYAN D | Officer | Sale at price 93.83 per share. | 6,206 |
| 8/11/2025 | SPAINHOUR STERLING A. JR. | Officer | Sale at price 95.02 per share. | 2,380 |
| 7/21/2025 | GREENE KIMBERLY S | Officer | Sale at price 95.00 per share. | 13,158 |
| 5/23/2025 | CUMMISKEY CHRISTOPHER | Officer | Sale at price 89.54 per share. | 12,335 |
| 3/31/2025 | CONNALLY STANLEY W JR | Chief Operating Officer | Sale at price 92.24 per share. | 12,500 |
A. The current target price for Southern Company (The) is $101.50, which implies a 7.9% upside from the current price of $94.09. This is based on the consensus of 19 Wall Street analysts.
A. Currently, there are 1 Strong Buy, 6 Buy, 15 Hold, 1 Sell, and 1 Strong Sell ratings. The overall consensus is HOLD.
A. Over the past 6 months, there have been 0 insider buys and 10 insider sells. Insider selling is more prominent recently.
Data provided by Yahoo Finance. This information is for informational purposes only and does not constitute investment advice. We bear no legal responsibility for any investment decisions made based on this data.
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