Southern Company (The) (SO) is currently trading at $95.80. Based on 19 Wall Street analysts, the average target price is $101.92, implying a 6.4% upside. The consensus recommendation is HOLD.

SO

Southern Company (The)

UtilitiesOpinion: hold

Opinion Criteria: Based on the consensus of Wall Street analysts. Strong Buy (1.0-1.5), Buy (1.5-2.5), Hold (2.5-3.5), Sell (3.5-4.5), Strong Sell (4.5-5.0).

Price (USD)

$95.80

Consensus target price range

Low–high band from analyst PT changes in the last 3 months; median & sample mean vs current price

LowHigh
$98.00$104.00
Current $95.80
Median: $101.00Mean: $101.00Current: $95.80

Recent price target updates (latest 80)

  • BMO CapitalJul 22, 2026

    PT action: Lowers

    $105.00 → $102.00

  • JP MorganJul 16, 2026

    PT action: Raises

    $101.00 → $104.00

  • BarclaysJun 18, 2026

    PT action: Lowers

    $99.00 → $98.00

  • Truist SecuritiesMay 29, 2026

    PT action: Lowers

    $103.00 → $100.00

  • Morgan StanleyApr 21, 2026

    PT action: Lowers

    $94.00 → $92.00

  • Truist SecuritiesApr 21, 2026

    PT action: Announces

    $0.00 → $103.00

  • Seaport GlobalApr 20, 2026

    PT action:

    $0.00 → $0.00

  • BarclaysApr 10, 2026

    PT action: Raises

    $88.00 → $99.00

  • TD CowenMar 6, 2026

    PT action: Raises

    $108.00 → $112.00

  • Evercore ISI GroupMar 5, 2026

    PT action: Raises

    $103.00 → $111.00

  • KeybancMar 4, 2026

    PT action:

    $0.00 → $0.00

  • ScotiabankFeb 20, 2026

    PT action: Raises

    $101.00 → $103.00

  • Wells FargoFeb 20, 2026

    PT action: Raises

    $84.00 → $96.00

  • MizuhoFeb 20, 2026

    PT action: Raises

    $89.00 → $104.00

  • Wells FargoJan 20, 2026

    PT action: Lowers

    $97.00 → $84.00

  • BarclaysJan 15, 2026

    PT action: Lowers

    $91.00 → $88.00

  • UBSDec 17, 2025

    PT action: Lowers

    $98.00 → $94.00

  • JefferiesDec 15, 2025

    PT action: Lowers

    $104.00 → $93.00

  • JP MorganDec 15, 2025

    PT action: Lowers

    $104.00 → $93.00

  • RBC CapitalDec 12, 2025

    PT action: Lowers

    $107.00 → $99.00

Band uses only the revised target (Current column) from firm actions dated within the last 3 months—not the Prior price.

Avg Target

$101.92

Based on 19 analysts

Analyst Recommendations

Buy (7)Hold (15)Sell (2)

Upside

+6.39%

Market Cap

$0.00B

Financial & Investment Metrics

P/E Ratio (TTM)24.50
Forward P/E19.48
P/B RatioN/A
Dividend Yield3.24%
Return on Equity (ROE)10.99%
Operating Margin25.82%
Debt to Equity190.43
Beta (Volatility)0.33
52 Week Range$83.80 - $100.84
LowCurrent: $95.80High

Latest News

Daily editorial mentioning SO

Price target moves

Utilities and GM Drive Active Revision Cycle Across Large-Cap Names

The data as of July 23, 2026, reflects a high volume of target price adjustments, particularly within the defensive Utilities sector and among select industrials and consumer names. Analysts have been busy recalibrating expectations, creating a distinct divergence in sentiment.

Upgrades and downgrades

General Motors saw a flurry of attention, with Wells Fargo, Morgan Stanley, and TD Cowen all nudging their targets higher. Specifically, the firm moved from $60 to $61, $100 to $101, and $126 to $132, respectively. Despite these upward revisions, the consensus mean target suggests an implied upside of 19.1%, highlighting how individual analyst optimism can sometimes congregate around a specific narrative.

Elsewhere, the Utilities sector is experiencing a tug-of-war. BMO Capital initiated a string of downward revisions for several names, including XEL (95 to 92), WEC (120 to 117), SO (105 to 102), PNW (106 to 104), PCG (28 to 27), OGE (50 to 49), and ES (73 to 72). These moves contrast sharply with the same firm's upward adjustments for EVRG (88 to 92) and ETR (123 to 124). Morgan Stanley also signaled a cooling on healthcare names, lowering DHR from 212 to 195 and ZTS from 115 to 99.

Ticker Firm Dir Prior → Current
GM TD Cowen Up 126 → 132
DHR Wells Fargo Down 212 → 195
SCHW UBS Up 122 → 128
NOC TD Cowen Down 580 → 550

For those tracking the broader trend of market moves, the concentration of activity in Utilities suggests that firms are tightening their outlooks on rate-sensitive equities even as other sectors like Industrials—exemplified by MMM’s move to $218 from $190 at UBS—see continued support.

Limits of the data

These figures represent a snapshot of analyst sentiment over the last 14 days and do not account for daily volatility or broader macroeconomic shifts. While a price target revision provides a window into institutional thinking, it remains a projection. The gap between a revised target and current market pricing is often influenced by factors outside the analyst’s immediate model, such as sector rotation or liquidity events. Investors should look at these changes as individual data points rather than a collective signal of directional momentum for any single industry.

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Insider Sentiment Index (Last 6 Months)

Counts and listings exclude stock awards, gifts, and option exercises—open-market purchases and sales only.

Buy vs Sell (Count)

Insider Buys: 0Insider Sells: 10

Whale Trades (C-Level Large Buys)

No major insider buying detected recently.

Recent Insider Transactions

DateNamePositionTransactionShares
7/1/2026KIM MATTHEW M.OfficerSale at price 95.77 per share.100
6/1/2026KIM MATTHEW M.OfficerSale at price 91.16 per share.100
5/1/2026KIM MATTHEW M.OfficerSale at price 96.57 per share.100
3/30/2026GREENE KIMBERLY SOfficerSale at price 96.67 per share.25,000
3/19/2026CUMMISKEY CHRISTOPHEROfficerSale at price 96.55 per share.6,669
3/18/2026CONNALLY STANLEY W JRChief Operating OfficerSale at price 97.13 per share.12,500
2/24/2026KIM MATTHEW M.OfficerSale at price 95.15 per share.5,123
9/30/2025ANDERSON BRYAN DOfficerSale at price 93.83 per share.6,206
8/11/2025SPAINHOUR STERLING A. JR.OfficerSale at price 95.02 per share.2,380
7/21/2025GREENE KIMBERLY SOfficerSale at price 95.00 per share.13,158

Frequently Asked Questions

Q. What is the current target price and upside for SO?

A. The current target price for Southern Company (The) is $101.92, which implies a 6.4% upside from the current price of $95.80. This is based on the consensus of 19 Wall Street analysts.

Q. What is the current analyst recommendation for SO?

A. Currently, there are 1 Strong Buy, 6 Buy, 15 Hold, 1 Sell, and 1 Strong Sell ratings. The overall consensus is HOLD.

Q. Are insiders buying SO stock recently?

A. Over the past 6 months, there have been 0 insider buys and 10 insider sells. Insider selling is more prominent recently.

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